Too Faced Wishlist Melted Matte Lipstick

What it is

A soft-matte, liquid-lipstick-style formula from Too Faced that glides on like a gloss, sets with full-coverage colour and a comfortable matte finish. The “Wishlist” label refers to a shade or edition in the Melted Matte line. According to one Indian retailer: “Soft matte lipstick, featuring avocado oil, vitamin E and hyaluronic to moisturize and soften lips, with a light formula that lasts up to 8 hours…” 

Key Features

• Liquid-to-matte: a lightweight formula that offers rich colour payoff but finishes matte. 

• Enriched with skin-care-inspired ingredients such as avocado oil, vitamin E and hyaluronic-filling spheres for comfort and smoother lips. 

• Long-wearing: claims up to ~8 hours of wear, with reduced cracking or flaking. 

• Precise applicator: The Melted Matte line uses an angled applicator wand for controlled application. 

Benefits

• Delivers a bold, matte lip look with a modern liquid-texture rather than a classic dry matte bullet — aligns with high-pigment, fashion-forward trends.

• The added moisturizing / smoothing elements make it more comfortable than many purely matte lipsticks (an important insight for your brand research).

• Suitable for statements or editorial use (given its standout finish) as well as everyday wear (with comfortable texture).

• The “Wishlist” variant suggests a trend-driven shade within the line — good for limited-edition or special-drop positioning.

How to Use

• Start with clean, dry lips (exfoliate + balm ahead if lips are textured).

• Use the wand’s tip to define the lip border; fill in with the flat side of the applicator. 

• Blot or layer if desired for extra intensity.

• Let the formula set and avoid excessive rubbing/feeding immediately to preserve the matte finish.

• For sharper edges: clean up with concealer around lip border once lipstick has set.