Too Faced Cloud Crush Blurring Blush - 0.17oz - Ulta Beauty

What it is

• A pressed powder blush from Too Faced called Cloud Crush Blurring Blush, listed in size 0.17 oz. 

• The formula is described as “airy, diffused blushing powder” with a “cloud-like kiss of color”. 

• Key marketing points: ultra-smooth, cushiony texture; buildable; blur effect; second-skin feel. 

• Finish: Available in both diffused satin and diffused matte finishes. 

• Size: 0.17 oz (~5g) in many listings. 

 Key Features & Benefits

• Blurring effect: The brand emphasises a “blurring” powder effect that helps the blush sit naturally on skin, not heavy or overly matte. 

• Buildable colour payoff: You can apply lightly for a soft flush, or layer for more intensity depending on your look.

• Soft, “cloud-like” texture: Described as “cushiony”, “velvet powder” which lends itself well to high-end visuals. 

• Naturally-derived ingredients: The listing mentions “93% naturally-derived ingredients” for many shades. 

• Sensory element: The product “smells like a tropical beach”! (adds fun lifestyle/tourism story angle for visuals) 

How to Use (act as product-copy)

• Using a blush brush, mark an “X” on the apple of the cheek. Then blend out in an “O” motion until the colour payoff is reached. 

• Tip: Apply in light layers and build up slowly for control. 

• For different face-shapes the brand gives positioning suggestions (round, oval, square, heart) so the asset copy could include a mini-tip section.