Too Faced Cloud Crush Blurring Blush - 0.17oz - Ulta Beauty

What it is

• A pressed powder blush from Too Faced calledåÊCloud Crush Blurring Blush, listed in size 0.17 oz.åÊ

• The formula is described as ‰ÛÏairy, diffused blushing powder‰۝ with a ‰ÛÏcloud-like kiss of color‰۝.åÊ

• Key marketing points: ultra-smooth, cushiony texture; buildable; blur effect; second-skin feel.åÊ

• Finish: Available in bothåÊdiffused satinåÊandåÊdiffused matteåÊfinishes.åÊ

• Size: 0.17 oz (~5g) in many listings.åÊ

åÊKey Features & Benefits

• Blurring effect: The brand emphasises a ‰ÛÏblurring‰۝ powder effect that helps the blush sit naturally on skin, not heavy or overly matte.åÊ

• Buildable colour payoff: You can apply lightly for a soft flush, or layer for more intensity depending on your look.

• Soft, ‰ÛÏcloud-like‰۝ texture: Described as ‰ÛÏcushiony‰۝, ‰ÛÏvelvet powder‰۝ which lends itself well to high-end visuals.åÊ

• Naturally-derived ingredients: The listing mentions ‰ÛÏ93% naturally-derived ingredients‰۝ for many shades.åÊ

• Sensory element: The product ‰ÛÏsmells like a tropical beach‰۝! (adds fun lifestyle/tourism story angle for visuals)åÊ

How to Use (act as product-copy)

• Using a blush brush,åÊmark an ‰ÛÏX‰۝åÊon the apple of the cheek. ThenåÊblend out in an ‰ÛÏO‰۝ motionåÊuntil the colour payoff is reached.åÊ

• Tip: Apply in light layers and build up slowly for control.åÊ

• For different face-shapes the brand gives positioning suggestions (round, oval, square, heart) so the asset copy could include a mini-tip section.åÊ