Too Faced Born This Way Natural Finish Longwear Liquid Foundation - 1 fl oz - Ulta Beauty

What it is

• A medium-to-full coverage liquid foundation from the Too Faced “Born This Way” line, marketed as “natural finish” with long-wear performance. 

• Size: 1 fl oz / 30 mL (typical full size). 

• Key claims: “Natural finish”, 24-hour wear, colour-true, waterproof/sweat & humidity resistant. 

• Infused with skin-care inspired ingredients (coconut water, Alpine rose extract, hyaluronic acid) for a smoother, hydrated look.

 Key Benefits

• Offers undetectable coverage that “diffuses the line between makeup and skin” for a natural looking finish. 

• Provides long-wear performance (up to 24 hours) and is designed to resist colour-change or oxidation. 

• Suitable for a variety of skin types (normal/dry/combination/oily) due to hydrating elements and the “natural finish” approach (vs ultra-matte).

• Broad shade range (30+ shades) ensures inclusive matching across undertones. 

 How to Use

• After skin prep (cleanser → moisturiser → primer if desired), dispense foundation and apply using a brush, sponge or fingers.

• Start at the centre of the face and blend outward toward hair-line and jawline. 

• For extra coverage in specific areas (e.g., under-eyes, cheeks), layer lightly rather than applying a heavy coat at once.

• Set with a light translucent powder if you have very oily skin or require extra staying power under hot/humid conditions.

• For product visuals: consider showing (1) the bottle/packaging, (2) shade swatch on hand or clean background, (3) model wearing the shade in a realistic environment under your brand aesthetic.