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This oil-free foundation masterfully diffuses the line between makeup and skin for the perfect naturally flawless finish and coverage so undetectable, they'll think you were Born This Way.
Inspired by "I woke up like this"perfection, Too Faced Co-Founder and Chief Creative Officer Jerrod Blandino set out on a mission to create a foundation so undetectable, you can go ahead and lie with beautifully natural coverage that will have everyone thinking you were Born This Way!
key benefits
Natural finish — neither super matte nor overly dewy — giving a polished yet realistic look.
24-hour wear: long-wearing, colour-true throughout the day.
Hydrating formula: infused with skin-loving ingredients like hyaluronic acid, coconut-water, and alpine rose to maintain moisture and smooth the complexion.
Minimises the appearance of pores and helps smooth skin texture for a flawless finish.
Oil-free and cruelty-free / vegan in many markets, making it more skin-friendly and ethically aware.
Use your fingertips, a sponge or a dense foundation brush. Start from the centre of the face and work outwards for best blending.
For a lighter look, apply one pump and blend; for fuller coverage, add another layer.
Because the formula is hydrating and long-wearing, you may want to set the areas prone to oil/shine (if you have combination/oily skin) for best hold.
Match your shade considering your undertone, and test in natural daylight because the finish is natural and the skin surface can reflect light differently.
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