Too Faced Born This Way Ethereal Light-Illuminating Smoothing Concealer - Buttercup - 5mL

Discover Too Faced's Born this Way Ethereal Light-Illuminating Smoothing Concealer - Pecan, a perfect blend of pigments, hydrators, and brighteners to even out skin tone and create a radiant look. Delivering medium coverage with a soft-focus effect and full hydration, this product will help diminish the appearance of discoloration, blur imperfections, and give you a natural, healthy complexion.

 What it is

• A lightweight, “buttery, serum-light” concealer from the Too Faced Born This Way Ethereal line. The formula is designed to glide onto skin to camouflage imperfections for up to 24 hours, while improving the appearance of dark circles. 

• Volume: 5 mL (0.16 oz) for the standard size. 

• Shade: Buttercup — listed among the shade options on the official product listing. 

• Key claims: 24-hour wear, waterproof/sweat/humidity resistant, brightening & luminous finish. 

•  Key Benefits

  • Camouflages dark circles, under-eye hollows, and other skin-imperfections while adding a brightening effect. 

  • Moisturising and smoothing: Contains skin-benefitting ingredients such as hyaluronic acid, aloe leaf extract, daikon seed extract and squalane — aimed at improving under-eye texture and providing hydration. 

  • Longwear + waterproof: The formula claims to stay for 24 hours, and resist sweat/humidity — useful for long days/photoshoots/travel. 

  • Lightweight texture: Because it is described as “serum-light” it’s suitable for use under eyes / on high points of face without heavy build up. 

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  🛠 How to Use

  • Apply via the doe-foot applicator onto clean skin or over foundation. Focus application under the eyes (inner corners, hollows, outer corners) and any area needing brightening or coverage. 

  • Blend using clean fingertips, sponge or brush using a pressing/patting motion, starting from inner corner and moving outward. 

  • For highlight/brightening: you can also apply a small amount to high points of face (cheekbone, brow-bone, bridge of nose, chin) and gently press/pat to blend.

  • Because the finish is luminous, if shooting in flash or high-light environments, ensure setting or test lighting so there’s no unwanted reflection.