Rhode Pocket Blush - Plum

The Pocket Blush in Plum from the brand Rhode (founded by Hailey Bieber) is a creamy, buildable blush designed for both cheeks and lips. The shade “Plum” is described as a cool purple-berry tone — deep yet wearable for a flush with cool/neutral undertones. 

The formula is designed to deliver a soft, diffused flush with a satin/glowy finish (not matte, not overly glossy). The formula also emphasises comfort: lightweight, hydrating, and intended for “baby-soft cheeks”. 

Key Benefits

• Versatile use: Can be applied to both cheeks and lips, making it great for a coordinated, monochromatic look.

• Cool-berry undertone: The purple-berry shade “Plum” is particularly good for cool or neutral skin undertones, offering a fresh alternative to warm peach or red blushes. (Reviewers mention it “pulls a pink I love” on neutral-leaning skin. 

• Hydrating & comfortable: Creamy texture that blends easily and doesn’t feel heavy or greasy. The finish is a natural glow rather than a sheen of oil.

• Buildable pigment: You can sheer it out for a soft flush or layer for more intensity. Reviewers noted “had to go little by little but I love a really flushed look”. 

• Pocket-friendly: Small compact size means it’s easy to carry for touch-ups on the go—a plus for your lifestyle and brand aesthetic.

• Trendy colour story: Cool berry tones (like this one) are currently trending in makeup for bringing fresh colour into the cheeks. 

How to Use

• Cheeks: Use your finger, a dense blush brush, or a sponge. Tap a small amount onto the apples of the cheeks, then blend upward and outward toward the temple. Start light—because the pigment is buildable.

• Lips: Using a fingertip or lip brush, apply a small amount to the centre of the lips and gently press/blend outward for a stained-look effect.

• Monochrome look: Use the shade on both cheeks & lips to create a cohesive “just-flushed” look. Since the shade is cool-berry, it works particularly well when the rest of your look is neutral or cool toned.

• Layering: If you’re wearing heavier makeup (e.g., full foundation, bronzer, contour) and want a distinct flush, you can layer a little more of the blush. If you’re going minimal, one sheer pass is enough.

• Finish considerations: The finish is satin/glowy but not overly shiny. If your skin is very oily and you prefer less luminosity, you might lightly set the blush region or apply powder around it to keep the flush intact but reduce shine.

• Touch-ups: Since it’s compact and easy to carry, you can reapply a small amount during the day when your flush fades, or for an evening transition.