Rare Beauty Perfect Strokes Universal Volumizing Mascara (Black) - 13.5mL

• This is a volumising mascara from the brand Rare Beauty (founded by Selena Gomez) called “Perfect Strokes Universal Volumizing Mascara”.

• Shade: Black.

• Size: ~13.5 mL for the full-size variant. 

• Key formula features and brand positioning:

  • Thick brush (hourglass / slightly tapered) that deposits volume with each stroke. 

  • Infused with conditioning castor oil to help lashes stay soft and avoid clumping. 

  • Builds volume without weighing lashes down; also noted for good separation and lift. 

 Key Benefits

From your perspective (beauty-lifestyle visuals, model kit, multi-skin-tone imagery, brand work), here are the standout benefits:

• Volume and presence: The product gives lashes dramatic fullness and volume that shows up well in photography—especially useful in model shoots or beauty-campaign visuals where lashes frame the eyes and need to stand out.

• Black shade ensures clarity: For high-resolution imagery, a true black mascara helps lashes define the eye area clearly, especially on multi-skin-tone models—ensuring contrast and visual crispness.

• Camera-friendly brush & finish: The thick brush & formulation make application efficient (time-saving on set) and the finish is designed to avoid excessive clumping — which can be distracting under studio lighting or in close-up model work.

• Kit/travel friendly: A volumising mascara is a staple in any model kit/beauty-lifestyle kit, and this product’s brand and formula reliability make it a strong choice for your workflow where you shoot product and models, travel, set up visuals and need consistency.

 How to Use

Here’s how you might apply and integrate it into your professional/model/brand imagery workflow:

1. Curl the lashes (optional): If your model’s lashes are straight or downward-facing (common in some castings), curling may help open the eye and maximise the volume effect of the mascara.

2. Wipe off excess wand: Remove any excess formula from the wand to avoid clumping or smudging on shooting sets.

3. Apply from base to tip: Starting at the lash base, wiggle the wand upward to coat each lash evenly, then sweep through to the tip for full length and volume.

4. Layer if needed: For a stronger model/editorial look, apply a second coat before the first coat fully dries. The formula supports layering without heavy stiffness. According to one review: “the thick brush… one coat achieves a natural, separated and lengthened look… you can go in with a second layer to up the drama.” 

5. Check under your lighting: Since you produce high-quality visuals (studio + daylight + mobile capture), inspect how the lashes read on camera under your lighting — ensure they look volumised but the lashes don’t appear heavy or clumpy.

6. Touch-up kit tip: Carry in your model/travel kit for touch-ups between sets; having a consistent mascara means you don’t need to swap brands and risk inconsistent lash looks across models.