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This is a liquid eyeliner from the brand Rare Beauty (by Selena Gomez). According to the official product page:
“An easy-glide, waterproof liquid eyeliner with up to 800 vegan bristles to lay down long-lasting, ultra-black lines with perfect precision every time.”
Shade: Black (jet black pigment) — formulated for sharp, matte definition.
Size: 0.03 fl oz / ~0.9 mL (travel/full size depending on region) — one listing shows size 0.9 mL.
Key features include:
Since you work in beauty-lifestyle visuals, multi-skin-tone model imagery, brand/model kits, travel/kit setups, here’s why this product is a strong fit:
Precision & definition: A good liquid liner is essential for eyes to stand out in model and beauty shoots. The ultra-black matte finish ensures crisp eye definition, which is helpful under studio lighting, daylight, or mobile capture.
Kit versatility: Given you likely carry makeup kit items for model/day use, a reliable black matte liquid liner serves many looks — from subtle daytime visuals to bold editorial wings.
Multi-skin-tone suitability: On diverse skin tones, jet-black liner offers a high-contrast defining effect around the eye, which helps ensure the eye shape and makeup show up clearly in photography.
Brand alignment: Rare Beauty’s positioning (inclusive, high quality, visually modern) aligns well with your luxury beauty-lifestyle imagery and model kit standard.
Long-wear performance: For shoots that may last several hours, and for multiple model changes/travel setups, a waterproof and durable liner reduces touch-ups and ensures consistency in imagery.
Here’s how you might apply it effectively in your professional workflow:
Prep the eye area: Make sure lids are clean, primer or base is set, and if required lightly powder the upper lashline to reduce oil/shine for better liner adherence.
Shake the pen: The brand recommends shaking with the cap on to activate pigments for even flow.
Use the brush tip:
For very fine lines: Use light pressure at the brush tip.
For thicker lines or wing/glam look: Use slightly more pressure or angle the brush to create width. The brush tip is flexible, designed for variation.
Apply along lash line: Glide the liner along the upper lash line, optionally extending into a wing for model/editorial looks. For wings, you might tilt the model’s head back so eyelid is taut.
Check under lighting: Since you do professional visuals, inspect how the liner looks under your shoot lighting (studio flash, daylight, mobile) to ensure the line is crisp and no smudging/feathering is visible.
Touch-up kit tip: Carry the liner in your model/travel kit for quick re-application. Because of factoring for long use, consider a backup along with liner cleaning/maintenance.
Removal: Use a good waterproof eye-makeup remover at end of day—though the formula is durable, cleansing thoroughly will keep lashes/skin healthy.
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