PHILIPS STRAIGHTNER BIG

The Philips wide-plate straightener features broad ceramic/titanium plates — which means each pass covers more hair, making styling faster especially for medium/long/thick hair. The “Kerashine” series (as seen in the wide plate model) is marketed with technology designed to protect hair from heat damage and improve shine.

Specifically:

• Wide plates help reduce styling time because more hair is clamped per pass.

• Materials like titanium or ceramic help distribute heat more evenly and smoothly glide through hair.

• Some models incorporate additional features: keratin-infused plates, “NourishCare Technology” (in India) with argan oil & vitamin E strips to lock in moisture and reduce visible heat damage. 

• The user manual for Philips straighteners advises sliding the straightener down the length of the hair in a single motion (max 5 seconds) from root to end, without stopping — which helps avoid localised overheating. 

• Temperature control is often available — e.g., one model offers 190 °C and 210 °C modes.

• Some models emphasise moisture retention: the “NourishCare” variant claims to form a protective layer on hair that prevents water loss caused by heat, giving shiny, healthy-looking straight hair. 

Key Benefits

• Faster Styling for Long/Thick Hair: With wider plates you cover more hair in each pass so you’ll spend less time.

• Smoother Finish & Less Frizz: The quality of plates (ceramic/titanium) helps smoother gliding, reducing tugging and possible damage.

• Better Shine & Healthier Look: With technologies such as keratin-infused plates or argan oil/vitamin E strips, the hair looks healthier and shinier, and less subject to visible heat damage.

• Versatility: Many models let you choose temperature settings so you can tailor for finer vs thicker hair.

• Reduced Heat Damage (if used correctly): As the manual suggests, moving in one motion reduces overheating. Also newer models by Philips explicitly market “no heat damage” styling with their serum-strip tech. 

How to Use It (Step by Step)

Here’s a typical usage guide for a Philips straightener — you can adapt for the exact model you have.

1. Wash & Dry Hair: Start with clean, dry (or nearly dry) hair. Using a straightener on very wet hair can damage it. Many users note: “It’s best to use on dry hair.”

2. Apply a Heat Protectant: To protect your hair further, apply a suitable heat-protectant serum or spray.

3. Pre-heat the Straightener: Plug in and allow the device to reach selected temperature (depending on your hair type).

4. Section Your Hair: Divide your hair into manageable sections so each pass is clean.

5. Straighten Each Section: Place the straightener near the roots (but not touching scalp), then slide down in one smooth motion to the tip — ideally in one pass or two max. The manual says “max 5 seconds” per pass. 

6. Temperature Setting: Use a lower temperature for fine/thin hair; higher for thick/coarse hair. Be cautious with highest setting to avoid excess damage.

7. Finish & Style: After straightening, you can apply a finishing serum for shine and protection or use a light mist for hold.

8. Cool Down & Clean: After use, switch off, unplug and let cool down. Wipe plates gently clean if needed. Store safely.

9. Use Moderately: Frequent heavy heat use can cause hair damage over time; giving hair regular breaks and treatments helps maintain health.

10. Model-specific Features: If your model has special strips (e.g., argan oil/vitamin E), ensure you align hair properly between plate surfaces to make full contact with those strips for maximum benefit.