PHILIPS HAIR DRYER ESSENTIAL

• This is a compact corded hair dryer from Philips under their “EssentialCare” or “Essential” line. For example, the model BHC017/00 is specified in India as having 1200 W of power. 

• It features:

  • 1200 W of drying power for gentle, everyday use. 

  • ThermoProtect temperature setting (optimised airflow + heat combo) to help protect hair from damage. 

  • Cool-air setting (for extra gentle drying, good for fine/damaged hair or humid climate). 

  • 3 flexible heat & speed settings (for differing drying needs). 

  • Foldable handle for easier portability/storage. 

  • Compact, ergonomic design suitable for travel or smaller spaces.

 Key Benefits

• Because it’s 1200 W, this dryer is gentler than salon-grade high-wattage models. That means less risk of overheating hair — which aligns nicely with your brand’s premium and “careful beauty” aesthetic.

• The ThermoProtect + cool-air settings help you present the product as one that not only styles but protects hair — a strong narrative for your luxury brand assets.

• The portability (foldable handle) makes it appealing for travel, hotel stays or a minimalist lifestyle — worth emphasising in your creative assets if you target influencers or luxury-travel-ready personas.

• It covers “everyday” styling needs — a simpler, more accessible premium solution rather than ultra-professional price-point. Good for the “daily polish” market.

 How to Use It

Here’s a usage guide you can adapt into marketing copy or create content around:

1. Prep the hair

   • Towel-dry hair until it’s damp (not dripping).

   • For best results, apply a light heat-protectant or leave-in serum (especially if fine or colour-treated) before using the dryer.

2. Select the setting

   • Choose one of the 3 speed/heat levels: lower heat for fine/thin hair, higher heat for thicker hair or quicker dry.

   • Use the ThermoProtect or Cool-air option to finish styling or reduce heat exposure.

3. Dry & style

   • Hold the dryer at about ~10-15 cm from the hair. Keep it moving — don’t keep it in one spot.

   • Use the concentrator nozzle (if included) to direct airflow for smoothing or to finish a look.

   • When hair is nearly dry, switch to the cool-air setting to “lock in” the style and enhance shine.

4. After-use care

   • Turn off, unplug and allow the unit to cool.

   • Clean the air intake from lint/hair periodically (to keep airflow optimal).

   • Store the dryer in a dry space; fold the handle if you’re storing it in a luggage or compact space.