PHILIPS BHC017 ESSENTIAL HAIR DRYER - 1200W

• This is the Philips EssentialCare hair dryer, model BHC017/00, rated at 1200 W. 

• Key design and feature highlights:

  • “1200 W gentle drying for beautiful results every day” — Philips describes it as providing optimal airflow and gentle drying. 

  • Includes a ThermoProtect temperature setting to help maintain the hair’s natural moisture and protect it from overheating. 

  • A cool-air setting for extra gentle drying — useful for fine, damaged hair or hot weather. 

  • 3 flexible pre-selected drying settings (heat/speed) for different needs. 

  • Compact design with a foldable handle, making it travel-friendly or easy to store. 

  • Attachments: includes a nozzle/concentrator and a brush diffuser (for easier styling, long/thick hair) in some listings. 

• Technical specs:

  • Cord length: approx 1.5 m. 

  • Voltage: 220 V (India region) and wattage 1200 W. 

  • Color variant example: Cherry Blossom Pink / Lilac. 

• Availability note: Philips site states the product is “no longer available” via their listing. 

 Key Benefits

• Gentle drying power: At 1200 W, the dryer strikes a softer/delicate drying approach compared to very high-watt models, making it good for fine hair or for users concerned about heat-damage.

• Hair protection features: The ThermoProtect setting + cool air option help protect hair from overheating, which is beneficial especially in hot/humid climates or for fragile hair.

• Travelling/compact friendly: Foldable handle and compact build make it easy to pack or store — space-saving in bathroom or suitcase.

• Basic styling capability: With attachments (nozzle/diffuser) and multiple settings, you get more than just dry-blow — some styling utility built in.

• Good value for mild/moderate use: For everyday drying needs (shorter hair, moderate usage, home use) this is likely sufficient and cost-efficient compared to premium high-wattage models.

 How to Use It

Here’s a simple step-by-step usage guide to make the most of it:

1. Prep your hair

   • Towel-dry your hair so it’s damp rather than soaking wet (this helps the dryer work efficiently).

   • If you have fine or damaged hair, consider using a heat-protectant spray or serum before drying.

2. Select your setting

   • Choose one of the 3 pre-selected drying settings based on your need: lower heat/speed for gentle drying, higher for quicker drying.

   • Use the ThermoProtect setting if your hair is healthy but you want less heat-risk.

   • Use the Cool-air setting at the end to lock in style and reduce residual heat exposure.

3. Dry and style

   • Use the concentrator/nozzle for directed airflow if you’re styling (straightening, smoothing).

   • Use the diffuser attachment if your hair is long/thick and you’re aiming for more gentle volumising drying.

   • Keep the dryer moving—do not hold in one place for too long to avoid localised heat damage.

   • Dry from roots to tips to smooth the cuticle and enhance shine.

4. Finish up

   • At the end, switch to the cool-air mode for a minute or two to set your style and reduce heat stress on hair.

   • Turn off and unplug the dryer.

5. After-use care

   • Clean the air intake filter occasionally (dust/hair buildup can reduce airflow and make the unit overheat).

   • Store the dryer in a dry place; fold the handle if applicable for compact storage.

   • Keep the cord loosely wrapped—avoid sharp kinks.