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The Philips “Advanced KeraShine” range is designed with ceramic/keratin-infused plates to help straighten hair smoothly and with less damage. For example, the BHS378/10 variant has been reviewed in this “Advanced KeraShine” sub-line.
Key features observed for the model:
Adjustable temperature modes: the BHS378/10 variant supports up to ~230 °C and has 6 different temperature controls.
Keratin/ceramic plates: The reviewer mentions “keratin infused plates and ceramic plates which is really helpful to prevent … high heat damage.”
Brand & line: Philips KeraShine / Advanced KeraShine, meaning better finish, shine, reduced frizz compared to basic straighteners.
Product-listing example: from Nykaa, the “Philips Kerashine Hair Straightener | BHS336/00” which is similar/preceding model, shows ceramic plates and temperature settings (~190 °C / 210 °C).
So although you asked “Philips Advanced KeraShine Corded Hair Straightener” generically, the BHS378/10 is a good match with “Advanced KeraShine” branding and corded (since plate straighteners of this kind are typically corded).
The product entity citation above gives one concrete model; if you were referencing a slightly different code, many specs carry over.
Better hair protection & smoother finish: With keratin/ceramic plates and higher temperature control you can straighten more efficiently while reducing tugging or damage.
Flexible styling with adjustable temperature: Being able to choose among multiple temperature settings (e.g., up to ~230 °C) means you can adapt to your hair type (fine vs thick) and reduce heat damage by selecting a lower temp when needed.
Shiny, frizz-reduced result: The KeraShine line emphasises better shine and smoother hair, due to plate coating and improved technology.
Corded & ready for use: As a corded model you don’t have to worry about battery runtime; you get consistent input power for styling.
Good value for mid-premium styling tool: Compared to basic straighteners, this model brings nicer finish and more control, making it a strong option for home styling.
Here’s a recommended usage sequence for best results:
Prep your hair
Make sure your hair is clean, dry (using straightener on soaking-wet hair is not recommended).
Optionally apply a heat-protectant product (especially if you use styling tools regularly or have colour-treated/fragile hair).
Detangle hair with a wide-tooth comb so the straightener glides smoothly.
Plug in & select temperature
Plug the straightener into a suitable outlet (check voltage compatibility if importing).
Select the temperature setting appropriate for your hair type:
Fine, delicate or damaged hair → choose the lower temperature setting.
Normal/thick hair → you might use higher temperature (~230 °C) for effective styling (as supported in BHS378/10).
Wait for it to heat up (many straighteners show a light indicator when ready).
Section and straighten
Divide your hair into manageable sections (top, sides, back).
Take a section, clamp the plates at the root (but not too close to scalp to avoid heat-burn) and slowly glide down to the tips in one smooth stroke.
For tougher waves or curls you might need two passes, but avoid repeated passes which increase damage risk.
Maintain a steady speed and avoid holding the plates in one place too long.
Finish & cool down
Once all sections are done, you can go over any area needing a touch-up.
Turn off the straightener, unplug and let it cool on a heat-resistant surface.
For a final finish you might use a cool-blast from a hair-dryer or a light serum for extra shine.
After-use care
Clean the plates occasionally (once cooled) to remove any residue (product build-up can affect performance).
Store the straightener safely; avoid wrapping the cord tightly around the device while still hot.
Use a heat-resistant mat or pouch for storage.
If warranty registration is required, make sure to register your unit with Philips (often 2 years in India) for full support.
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