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A dual-purpose stick concealer from NYX Professional Makeup: ‰ÛÏColor-correcting & buildable medium coverage concealer stick in 24 shades.‰åÊ
Comes with 6 dedicatedåÊcolour-correctoråÊshades (e.g., Green, Pink, Yellow, Dark Peach, Apricot, Brick Red) + 18 complexion-matching concealer shades.åÊ
Formulated with hyaluronic acid for smoother application; aims to give a natural finish, comfort on skin, and is described as ‰ÛÏnever dry & never draggy.‰åÊ
Claims: ‰ÛÏFix dullness, redness, blemishes, dark spots, undereye circles, and discoloration for all skin tones and all skin types!‰åÊ
Wear time: Up to approximatelyåÊ12 hoursåÊwear.åÊ
Colour correction + concealing in one: The dedicated corrective shades allow you to neutralise undertones (redness, sallowness, dark circles) before applying a matching concealer shade.
Medium buildable coverage: Enough to cover and brighten while maintaining a natural finish.åÊ
Smooth application: Thanks to the hyaluronic acid infusion, the stick glides easily, reducing tug and drag.åÊ
Inclusive shade range: Covers a wide spectrum of skin tones and concerns, which is very relevant for your brand‰۪s Indian market focus.
Convenient format: Stick format is travel-friendly, precise for targeted application (under-eyes, spots, redness) ‰ÛÓ aligns well with your beauty-lifestyle aesthetic and product imagery expectations.
Here‰۪s a usage guideline you could adapt into your brand copy:
Prep skin: Begin with your regular skincare and primer (if used).
Correct (if needed): Choose a colour-corrector shade based on your concern:
Green ‰ Õ neutralise redness.
Pink ‰ Õ brighten/disguise discoloration on fair-medium skin.
Yellow ‰ Õ brighten under-eyes or lighter skin discolouration.
Dark Peach / Apricot / Brick Red ‰ Õ for medium to deeper skin tones dealing with dark circles/hyperpigmentation.åÊ
Apply the correctoråÊonlyåÊto the target area (e.g., undereye, around sides of nose, blemish/discolouration), then gently blend in.
Conceal: After colour correction, apply a concealer shade that matches your skin tone over/next to the corrected area and blend smoothly.
Blend & set (optional): Use a sponge, brush or fingertip to blend; then if desired, set lightly with translucent powder or setting spray for longer wear.
Continue with your foundation/face makeup routine or use this stick after foundation depending on your preference (it layers under or over foundation)
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