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This is a stick-format concealer from NYX Professional Makeup called theåÊPro Fix Stick: Color Correcting Concealer. It comes in numerous shades (both corrective and traditional concealer tones).åÊ
Key formulation notes: creamy texture, infused with hyaluronic acid for smoother glide, crease-resistant, buildable medium coverage, natural finish, lasting up to 12 hours.åÊ
The range includes 6 color-correcting shades for neutralizing different undertones/discolourations + 18 (or more) complexion matching shades for concealing/brightening across skin tones.åÊ
Market positioning: ‰ÛÏcorrect, conceal, & brighten in a swipe‰ ‰ÛÓ designed for all skin tones/types to fix dullness, redness, blemishes, dark spots, under-eye circles, discolouration.åÊ
Color correction + concealing in one format: Because it has shades like green, pink, yellow, dark peach, apricot, brick red etc for specific undertone correction, plus the normal concealer shades.åÊ
Smooth application & comfort: Thanks to hyaluronic acid and creamy stick texture ‰ÛÓ avoids tugging or dragging on skin.åÊ
Medium buildable coverage + natural finish: Good for everyday wear or professional kits (fits your brand‰۪s luxury-but-accessible positioning).åÊ
Longwear performance: The formula claims up to 12 hours wear.åÊ
Inclusive shade range: Works across multiple skin tones, particularly useful in Indian market where deeper tones + specific correction needs (undereyes, hyperpigmentation, redness) exist.
Convenient stick format: Ideal for targeted application (under eyes, around nose, blemishes) and travel/kit-friendly for your product imagery and content.
Here‰۪s a simple how-to you can adapt into your product description or content:
Prep your skinåʉÛÓ After skincare and (optional) primer, ensure the target areas (under-eyes, blemishes, discolouration) are ready.
Select your shade(s)åʉÛÓ
Choose aåÊcorrective shadeåÊif you‰۪re neutralising an undertone (e.g., green for redness, pink for dullness/discolouration in lighter skin, yellow for brightening fair-to-light under-eyes, dark peach/apricot/brick red for deeper skin/hyperpigmentation).åÊ
Then pick aåÊcomplexion/concealer shadeåÊthat matches your skin tone to layer on top (if needed) to fully conceal/brighten.
Apply the stickåʉÛÓ Directly swipe the stick onto the target area (or use a brush/sponge). Because it‰۪s a stick, it gives precise placement.
BlendåʉÛÓ Blend the product gently using a concealer brush, sponge or fingertip. For corrective shades, blend softly into edges so the colour doesn‰۪t show but neutralises the undertone. Then apply the concealer shade over or beside it and blend to skin.
Set (optional)åʉÛÓ If desired, set with a translucent powder or setting spray to lock the product (especially useful for long wear).
Finish your makeupåʉÛÓ You can proceed with foundation, etc., or wear the concealer over your foundation depending on your look. The brand notes you can layeråÊunder and over foundation.
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