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This product is part of the Kryolan “TV Paint Stick” line: described as “Kryolan’s most popular foundation in stick form for those who want full coverage with a matt finish.”
It’s a hybrid formulation (oils + waxes) for durability, with an average pigment load of over 35% for excellent concealing capability.
Size: 25 g standard size (for the stick line) as listed in Indian-retail sites for shade 303.
Shade: 303 (listed among the available shade options for this line)
High coverage & concealment: Because of the strong pigment load (~35%+), the stick acts both as a full foundation and concealer base — ideal for achieving an even skin tone in highly visible visuals.
Matte, durable finish: The oil/wax hybrid gives extended wear and a matte finish, very useful under strong lighting, video, photography or multi-format brand assets.
Professional/kit ready: As part of a professional line used in film/TV/pro makeup, it offers a high quality base which aligns well with high-end brand asset photography, mobile + desktop formats, square assets.
Shade 303 flexibility: Having a mid-range shade like 303 means you have an option that may suit many Indian/Asian skintones (depending on undertone) and you can mix it with adjacent shades if needed.
Application ease: The stick format allows quick application, which is handy in brand-shoot workflows where time efficiency and consistency matter.
Here’s a professional workflow adapted for your brand-/asset creation use case:
Skin prep
Cleanse and moisturize the skin so the surface is even and smooth (especially important because high coverage sticks can emphasise texture).
If skin is oily (or you are shooting in warm/humid conditions) consider a mattifying primer or blotting to help the stick adhere and last.
Apply the stick
On moisturised skin, apply the stick directly: draw lines on cheeks, forehead, chin or deposit some on the back of your hand and pick up with a brush/sponge.
The brand’s direction: “Apply on moisturised skin and blend with a foundation brush or sponge of preference.”
Start from the centre of the face and blend outwards for an even finish.
Blend / build coverage
Because of the intense pigment, you may need only moderate amount; for areas requiring extra coverage (pigmentation, uneven tone) you can add a second thin layer rather than heavy first coat.
If you prefer a lighter coverage look (for some brand assets) the brand suggests you can “sheer down” with their Make-up Blend tool.
Set and finish
For professional asset work (photo/brand visuals), you’ll benefit from setting the base with a powder or setting spray to lock in the finish and reduce transfer/shine. The site says for “extended durability: set with Dual Finish or Translucent Powder.”
Once set, proceed with additional makeup (blush, contour, eyes, lips) as per your brand’s creative direction.
Removal & after-care
Because this is a high-coverage product, remove thoroughly at day end. The site says: “For removal … Make-up Remover – Natural Cleansing Oil or Natural Cleansing Lotion are the best choices; they easily break down this full coverage foundation.”
Follow with skincare to maintain skin health especially if used frequently for brand shoots.
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