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The product is part of the Kryolan “TV Paint Stick” line — described as “Kryolan’s most popular foundation in stick form for those who want full coverage with a matt finish.”
Shade: FS 26. The “FS” series is listed among the many shade options shown on Kryolan’s official shade-list for the TV Paint Stick line.
Size: 25 g (standard size for this foundation stick) — this is typical for many markets, including India.
Core formulation claim: A hybrid based on a creamy fusion of oils and waxes, with “an average of more than 35 % pigment coverage” which gives excellent concealing capabilities.
The line is intended for both full-face use and as a base/highlight/contour tool for professional makeup application.
High-coverage: Given the >35% pigment load, the FS 26 variant (like the other FS shades) will cover unevenness, discolouration and provide a strong, uniform base.
Matte finish & durability: The stick format and oil/wax base make it stable, adhered, and less prone to movement — good for photo, video, or high-visual-asset work (which matches your brand-asset context).
Professional grade & kit friendly: Because it’s part of Kryolan’s professional line, it’s designed for makeup artists, shoots, and longer sessions rather than just casual wear.
Shade flexibility: The FS range offers many shade options, which means FS 26 likely corresponds to a particular depth/undertone; you can also mix with other shades for custom matching.
Versatility: Besides foundation, the stick can be used for highlight/contour in pro setups (as the brand mentions) which may be useful for your digital makeup workflows.
Here’s a suggested step-by-step for best results, adapted for your brand visuals (shoots, banners, etc):
Prep the skin
Cleanse and moisturise to ensure the skin is even in texture; because this is high-coverage and matt finish, any texture or dryness will be emphasised.
If skin is oily (or you’re in a humid environment like parts of India), use a light primer or mattifying base to ensure better adherence.
Apply the stick
On moisturised skin, apply directly with the stick: draw lines on core areas (cheeks, forehead, chin) or deposit onto a palette/hand and pick up with a brush or sponge. The brand says: “Apply on moisturized skin and blend with a foundation brush or sponge of preference.”
Start from the centre of the face and blend outward for an even finish.
Blend and build
Because of the intense pigment, you may only need a moderate amount. For areas needing stronger coverage (blemish, pigment area), layer lightly rather than applying too much at once (which might look heavy).
If you prefer lighter coverage, Kryolan notes you can “sheer down” the product by using their Make-up Blend.
Set if needed
Even though it is a stick foundation with good staying power, for your brand visuals / shoot contexts, quite likely you’ll want to set with a translucent powder or setting spray to avoid unwanted shine or transfer under strong lighting. Kryolan’s instructions: “For extended durability set with Dual Finish or Translucent Powder.”
Finish your routine
Once fully blended and set, proceed with the rest of your makeup (colouring, lips, eyes etc). Since your brand aesthetic seems very polished, ensuring the base is uniform will help all subsequent layers and imagery remain consistent across desktop/mobile/square formats.
Removal at end of day
Because this is a heavy-duty product, use a proper makeup remover or cleansing oil that will fully remove the formula. Kryolan’s site says: “Make-up Remover … Natural Cleansing Oil … are the best choices; they easily break down this full coverage foundation.
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