KRYOLAN PROFESSIONAL TV PAINT STICK 072 - 25 G

• Part of the Kryolan TV Paint Stick line: this is a full-coverage stick foundation formulated for professional use (film, video, studio). 

• The shade in question: 072 (25 g size) — listed in Kryolan’s colour selection for the TV Paint Stick range. 

• The formulation: described as a “hybrid based on a creamy fusion of oils and waxes making the product incredibly durable. With an average of more than 35% pigment coverage its concealing capabilities are excellent.” 

• Packaging/size: 25 g stick format. (As per retail listing for shade 072). 

 Key Benefits

• High-coverage & concealing: Because of its strong pigment load (~35% or more) it’s very effective at giving evened-out skin tone, hiding imperfections, and creating a uniform base. 

• Matte finish & durability: The oil/wax hybrid base lends durability and a matte finish, ideal for photographic/studio work (which is relevant for your brand asset creation). 

• Stick format for ease of use: The stick design makes application quicker and well suited for shoots, brand visuals, multiple formats (desktop, mobile, square) — aligning with your creative workflow.

• Shade flexibility: With shade code 072 embedded in Kryolan’s list of many tones, you have a specific depth to work with; good if you’re matching multiple skin tones or brand models. 

 How to Use

Here is a suggested step‐by‐step method tailored for your context (brand visuals, high quality assets):

1. Prep the skin

   • Cleanse and moisturise thoroughly so the surface is smooth. Because this is a full-coverage and matte formulation, any dryness or texture will be more visible.

   • If the skin is oily (Indian/humid context), consider using a mattifying primer to help with longevity.

2. Apply the stick

   • On moisturised skin, apply the stick directly — draw lines on key areas (cheeks, forehead, chin) or apply small amount on the back of your hand then pick up with a brush/sponge.

   • Official direction: “Apply on moisturized skin and blend with a foundation brush or sponge of preference.” 

   • Start from centre of the face and blend outward for even finish.

3. Blend/build coverage

   • Because the formula is intense, you may only need moderate amount. For areas needing extra coverage (discolouration, texture) apply thin layer rather than one heavy blob, to avoid heaviness in visuals.

   • If you want lighter coverage (perhaps for certain visual assets), the brand suggests you can “sheer down” using their Make-up Blend product. 

4. Set/finish

   • Given your brand-asset context (high resolution visuals, lighting, mobile/Desktop formats), setting the base will help with consistency. Use a translucent or setting powder or setting spray as needed. Official: “For extended durability set with Dual Finish or Translucent Powder.” 

   • After setting, proceed with rest of look (blush/eyes/lips) aligning with your brand’s aesthetic (e.g., high-end, luxury feel).

5. Removal/aftercare

   • At the end of wear, use a proper makeup remover (especially given the heavy coverage/wax/oil base) then follow with skincare. Official note: “Make-up Remover … Natural Cleansing Oil or Natural Cleansing Lotion are the best choices; they easily break down this full coverage foundation.”