Kryolan Professional Make-Up TV Paint Stick

• The TV Paint Stick is from the professional brand Kryolan, and is described as “Kryolan’s most popular foundation in stick form for those who want full coverage with a matt finish.” 

• Key formulation points: it’s a hybrid (oil + waxes) base which makes it “incredibly durable”. It has an average pigment coverage of more than 35% — meaning strong concealment capability. 

• Size typically 25 g for the full stick version. 

• Usage: Suitable for many skin types; may be sheered down for lighter coverage using a blending product. 

 Key Benefits

For your kind of work (brand-asset creation: desktop hero banners, mobile formats, square social etc) this product offers several useful advantages:

• High coverage & uniform finish: Because of its high pigment count and durability, it helps you get a very even base which is crucial for visual asset work where skin tone consistency matters.

• Matte finish: The stick gives a matte finish, which works well under photography/video lighting and for digital assets where unwanted sheen can be distracting.

• Professional/kit-ready formulation: Since this is from Kryolan’s pro line, it aligns well with a professional toolkit (making consistent visual assets across models/formats).

• Flexible application: While built for strong coverage, the product can also be sheered down if you want a more natural or lighter finish (useful when you want assets to feel less “made up”).

• Shade variety and refill options: There is a wide shade range, and refills/palette formats are available (which helps when you do multi-model shoots or need mixing flexibility). 

 How to Use

Here’s a professional step-by-step approach tuned for your brand/asset workflow:

1. Prepare the skin

   • Cleanse and moisturise the skin so you have a smooth, even surface. Because this is high-coverage, any texture or dryness will be more visible.

   • If your model’s skin is oily/humid environment, you may apply a mattifying primer or blot excess oil first.

2. Apply the stick

   • On moisturised skin, apply the stick (25 g size) either by drawing lines on key zones (cheeks, forehead, chin) or by applying some product on the back of your hand and picking up with a brush/sponge.

   • Kryolan’s instruction: “Apply on moisturised skin and blend with a foundation brush or sponge of preference.” 

   • Work from the centre of the face outwards for a smoother blend.

3. Blend & build coverage

   • Because of the strong pigment, you might only need moderate amount. For areas needing extra coverage (e.g., discoloration, uneven tone) apply thin additional layers rather than one heavy coat.

   • If you want lighter coverage, you can “sheer down” the product using Kryolan’s Make-up Blend tool as noted in the description.

4. Set / Finish the base

   • Especially for your asset work: setting the base helps it hold during photography/video and across formats. Use a compatible powder or setting spray as per your lighting/capture requirements.

   • You may want to do a quick test shot (desktop resolution, mobile capture, square format) to ensure the finish and tone look correct.

5. Proceed with additional makeup / visual asset capture

   • After base is applied and set, you can proceed with the rest of the makeup (eyes, lips, blush) in line with your brand’s visual aesthetic.

   • Since you output across multiple formats, check the result on the device(s) you're targeting: mobile, desktop, etc.

6. Removal & after-care

   • At end of the shoot or day, remove thoroughly. Kryolan notes that using a good makeup remover (e.g., Natural Cleansing Oil or Lotion) is best, because this high-coverage foundation is more persistent. 

   • Follow with skin-care – important if you use heavy base work often for production.