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The product is part of the Kryolan “Cake Make-Up” line: a colour-intensive compact make-up powder which is moist-applied (i.e., used with a damp sponge) for an even finish.
It’s “primarily designed to be applied to the face but also great for applications to the neck, décolleté and body.”
The preparation-specific base has a hydrophobic effect (resists moisture) and “also resists transpiration.”
After application: “applied thin and evenly, by a fine-pored, moist make-up sponge. The applied make-up dries quickly and should then be buffed with a dry towel.”
It is described as smudge-proof and does not require powdering.
Shade: Ivory 1 (the lightest ivory-tone in this line) — a very fair/deep light tone.
Very even, professional finish: Because the Cake Make-Up is designed to be applied moist and then set, you’ll get a smooth, compact finish without needing additional powder, which is great for high-resolution visuals/brand assets.
Hydrophobic / resist moisture: The formula resists transpiration (sweat) and is somewhat water-resistant thanks to the hydrophobic base — which is beneficial in warm/humid environments (like many parts of India) or under studio lights.
Versatile application area: Can be used on face, neck, décolleté, even body — useful if your brand visuals include upper body or full body shots.
Professional grade: Kryolan is a well-established pro make-up brand used in film/stage/photography; this product sits well in a kit for visual-asset production (desktop, mobile, square formats).
Minimal layering needed: Because the finish is designed to not require powdering and is buildable, it can reduce extra steps in your workflow for asset production.
Here’s a step-by-step guide tailored toward your brand/asset creation workflow:
Prep the skin
Cleanse and moisturise the skin thoroughly so surface is smooth.
If you know the model’s skin is slightly oily, especially in warm/humid climate, you might use a light mattifying primer or blot some oil before application.
Wet sponge application
Take a fine-pored make-up sponge (damp, not dripping) and pick up the Cake Make-Up (Ivory 1).
Apply the product thinly and evenly across the face (or neck/body as required).
Dry and buff
After applying, allow the product to dry/set for a moment. Then gently buff the surface with a dry towel or dry side of sponge to smooth the finish — as per Kryolan’s instructions.
Check finish / blend edges
Because you do brand visuals, ensure the finish is seamless and colour-match is correct under your actual lighting setup (studio lights, mobile camera preview) — check jawline/neck for continuity.
Optional complementary makeup
Although the product says no powder is required, if your shoot lighting is very strong or you’re using full-body shots, you might lightly set or use a finishing spray to ensure longevity and reduce possible shine/reflectivity under lights.
Removal and aftercare
At the end of day/shoot, remove thoroughly with appropriate cleanser/remover. Given professional grade product, ensure skincare after wear.
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