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Juicy Couture Viva La Juicy Gold Couture is a glamorous, indulgent flanker of the original Viva La Juicy line, launched in 2014. It opens with an inviting burst of wild berries, gardenia and lily-of-the-valley.
The heart introduces honeysuckle, jasmine sambac and vanilla orchid, creating a lush floral-gourmand core.
Finally the base anchors the scent in warm caramel, vanilla, golden amber, praline and sandalwood for a rich, sensual dry-down.
This fragrance is designed for the woman who loves sparkle, luxe sweetness and a statement scent that exudes confidence and style.
Decadent gourmand appeal: With caramel, vanilla and praline accents, this fragrance delivers a luxe dessert-like finish.
Fruity-floral opening: The wild berries and white florals keep it playful and approachable, while the richer base adds sophistication.
Great for evening or colder seasons: The warm base notes make it ideal for fall/winter or nights out, though it can be layered for daytime too.
Strong brand identity: As part of the Juicy Couture “Viva” family, it carries strong recognisability and fashion-forward appeal.
Statement packaging & impression: Aimed at shoppers looking for a scent with personality and presence—excellent for gifting or premium product placement.
Apply to clean, dry skin, ideally after a shower for best performance.
Target pulse-points: wrists, neck, behind the ears, and optionally chest or décolletage for strong presence.
Hold the bottle about 10-15 cm away and spray once or twice depending on the environment.
Avoid rubbing wrists together after spraying, as this may diminish top-note freshness.
For longer wear: you may mist lightly onto clothing (test fabric compatibility first), or carry a small decant for refresh.
Store the bottle upright and keep it away from direct sunlight and heat to preserve scent integrity—particularly relevant in warm climates.
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