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The shade 217 Valeria Rose is part of the Rouge à Lèvres Mat collection from Gucci — described as “a collection of intensely-hued lip colours with a long-lasting matte finish.”
The formula is “specially formulated with rich pigment and gelling waxes, the lipstick delivers vibrant colour with a soft, velvety feel.”
The packaging follows Gucci’s luxury aesthetic — gold-toned tube featuring engraved vertical ribbed grooves, echoing vintage/icosa lipstick cases
According to product pages, it is a limited edition shade.
Typical size: 3.5 g / 0.12 oz.
High-impact matte colour payoff: The design emphasises “intense vivid colour … all in one stroke”.
Velvety texture despite matte: Offers a matte finish but with a “soft and velvety feel” so lips don’t feel overly dry.
Luxury brand & packaging appeal: The gold-toned, fine-engraved tube elevates the product to premium status—adds aspiration and gifting value.
Modern shade in a refined finish: The “Valeria Rose” tone gives a modern rose/hue in the matte collection — suitable to elevate an everyday lip look into something statement yet wearable.
Layering & creative possibility: Because of its rich pigment and high-finish formula, it allows for layering (one coat for sheer, two coats for full opacity) or mixing/blending with glosses etc. (implied by collection description).
Start with smooth, well-prepped lips: If lips are dry or flaky, gently exfoliate and then apply a light lip balm. For matte finishes, ensuring the lip surface is even helps colour apply smoothly.
Apply the lipstick from the bullet (or use a lip brush for more precision). For crisp application: outline lips first, then fill in.
For everyday or subtle wear: one coat may suffice for a softer matte look. For full intensity: apply a second layer — blot if desired for longer wear.
To keep the finish clean and crisp: after applying, you may use a small concealer brush around the lip edges to tidy up lines or sharpen the lip shape.
Because this is a matte finish, you may find lips feel more comfortable if you occasionally apply a thin clear balm on top (after colour has set) to maintain comfort without affecting the matte look.
Store the lipstick upright or in a cool, dry place away from direct heat/light to maintain formula integrity and preserve the luxe packaging.
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