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Shade:åÊ#224 ‰ÛÏEva Grape‰åʉÛÓ described by the brand as ‰ÛÏa deep, full-bodied purple.‰åÊ
Finish: Matte (‰ÛÏMat‰ line) ‰ÛÓ part of the collection that delivers ‰ÛÏintense vivid colour in a lipstick with a matte finish ‰ÛÒ all in one stroke.‰åÊ
Formula & packaging:
‰ÛÏThis intensely hued lipstick is specially formulated with oils, rich pigments, and gelling waxes to offer a soft, velvety feel.‰åÊ
Presented in a gold-toned tube with decorative ribbed/grooved design, evoking vintage lipstick cases as objects of art.åÊ
Colour tone: A bold purple/berry-grape shade ‰ÛÓ ‰ÛÏdeep, full-bodied purple‰ for those seeking something beyond classic red or nude.åÊ
Size: 3.5 g / 0.12 oz.åÊ
Unique statement shade: The grape-purple tone sets it apart from more commonly used reds or beiges, making it great for editorial or luxury brand visuals where you want the lip to pop and feel distinctive.
High pigment, matte finish: The formula gives rich colour payoff in one stroke, with the matte finish offering boldness and impact. The soft, velvety description suggests better comfort compared to dry traditional mattes.
Luxury presentation & brand appeal: With the Gucci branding and premium packaging, this lipstick aligns well with high-end visuals and luxury aesthetic ‰ÛÓ which matches your work with premium brand assets.
Versatility for visual storytelling: Because it‰۪s a striking colour rather than a safe neutral, it offers creative opportunities ‰ÛÓ e.g., contrast with pastel backgrounds, jewel-tones, or luxury editorial setups (which you often mention).
Complement for Indian skin tones / high-end imagery: A deeper colour like this can render beautifully against medium to deep skin tones, or in high-contrast visuals with lighting ‰ÛÓ gives depth, richness, and drama, useful for campaign work.
Prep lips: Because it‰۪s a matte finish and a bold shade, ensure lips are smooth ‰ÛÓ gently exfoliate, then apply a light lip balm. Wait a minute, then blot excess so the lipstick applies evenly and colour shows true.
Application:
Use theåÊedge of the lipstick bulletåÊto outline lips cleanly (the ribbed design and premium finish mean precision will look good in imagery).
Then fill in the lip area with the flat side of the bullet for full coverage.
Finish / intensity control:
One coat likely gives impactful result given high pigment.
For more depth (which might be preferred in visuals), apply a second thin coat rather than a very heavy first coat so finish stays smooth.
Optional dimension: If you want a slight variation for brand imagery: apply the matte base, then dab a tiny bit of clear gloss or a slightly lighter shimmer in the centre of the lips so light catches and you get dimension ‰ÛÓ while preserving the main matte statement.
Touch-up & longevity: Bold, deep shades often show wear (especially after meals/drinks) more visibly. Carry the lipstick (and perhaps a matching lip liner) for cleanup or reapplication.
Storage: Store the lipstick in a cool, dry place away from intense heat or sunlight ‰ÛÓ especially relevant in Indian/humid conditions to maintain packaging and colour fidelity.
Visual asset tip: For your brand-asset creation workflow: When photographing this shade, test lighting on various skin tones (medium / warm / deep) and background tones (dark, light, jewel) since purple can shift under light differently. Also, consider close-ups of the product tube + bullet texture + swatch on hand so you capture the luxury feel.
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