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Shade:åÊ#308 ‰ÛÏLucy Dark Orange‰åʉÛÓ a deep burnt-orange shade with strong colour saturation.åÊ
Finish: Matte ‰ÛÓ part of the ‰ÛÏRouge ÌÛ L̬vres Mat‰ line from GUCCI. ‰ÛÏA collection of intensely-hued lip colours with a long-lasting matte finish.‰åÊ
Formula & packaging:
‰ÛÏSpecially formulated with rich pigment and gelling waxes, the lipstick delivers vibrant colour with a soft, velvety feel.‰åÊ
Presented in a gold-toned tube etched with a decorative linear pattern ‰ÛÓ a design nod to vintage lipstick cases as objects of art.åÊ
Colour character: The ‰ÛÏDark Orange‰ tone places this shade in the warm orange family, with richness and depth ‰ÛÓ ideal if you want something non-traditional yet striking. (Burnt orange / deep orange rather than bright pumpkin orange)åÊ
Size: Commonly 3.5 g / 0.12 oz for the Mat lipstick line. (While some listings don‰۪t explicitly list size, standard line-size is this range)
Statement colour: The burnt-orange tone offers a standout look compared to more common red or nude lips. Useful for brand visuals where you want something bold but not standard red.
High pigment + comfortable matte finish: Because the formula uses rich pigment + gelling waxes, it promises vivid colour payoff with a soft/velvety feel ‰ÛÓ this helps when shooting close-ups, as harsh dryness is less likely.
Premium packaging & branding: The Gucci presentation ‰ÛÓ gold-toned tube, etched design ‰ÛÓ adds luxury aesthetic value, aligning with your high-end brand-asset workflow.
Versatile for creative visuals: Warm orange tones can pair well with many palettes (especially your mention of pastel lilac, cream, gold) and photograph beautifully under varying lighting (studio, natural).
Differentiation: Using an unexpected lip tone like burnt orange can elevate visuals and help your brand assets stand out among more typical reds/nudes.
Prep
Because matte finishes can emphasise lip texture, prep the lips: gently exfoliate if needed, apply a light lip balm, then blot any excess so the surface is smooth.
Application
Use theåÊedgeåÊof the bullet to outline the lips cleanly, ensuring crisp edges (especially important with a bold colour).
Then apply the flat face of the bullet to fill in the lips for even, full coverage.
Given the high pigment, one layer will likely deliver strong colour; for more intensity (especially in visuals), you can apply a second thin layer rather than a single heavy one.
Optional finishing touches
For a ‰ÛÏsoft matte‰ look: lightly blot after applying to reduce any excess shine and set the finish.
For dimension in your visuals: you might dab a tiny bit of a clear gloss or a lighter reflective product just on theåÊcentreåÊof the lower lip ‰ÛÓ this gives a slightly enhanced look while preserving the bold base.
Since your brand visuals emphasise premium feel, consider capturing not just the applied look but also the tube, a swatch on skin (e.g., Indian skin tone) and the full packaging in the asset shot.
Touch-up & longevity
Keep the lipstick with you for retouching after meals/drinks, as bold pigmented matte colours may show wear at edges or fade.
Given the warmth of the tone, if you plan heavy eating/drinking in hot/humid climate, you might also carry a lip liner of similar tone for edge maintenance.
Storage & care
Store in a cool, dry place away from direct sunlight/heat (important for Indian/humid climate) to maintain colour fidelity and packaging integrity.
Close the cap tightly to prevent exposure to air which may alter texture over time.
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