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Shade:åÊ#03 ‰ÛÏChocolat‰åʉÛÓ a rich mid-brown tone.åÊ
Finish & formula:
Described by the brand as having aåÊcreamy, soft textureåÊandåÊhighly pigmented colouråÊsuitable for lining all areas of the eye.åÊ
Vegan, waterproof formula with long-lasting properties, using silicon and silicon resin for durability; carnauba wax & a soft polymer for smooth glide.åÊGucci+1
Format / size: Typically 0.3 g (䊚0.01 oz) in many listings for this range.
Packaging: A retractable pencil design (no sharpen needed) housed in a sleek nude-pink tube with a gold-plated cap, with the pencil colour indicated on the tube.åÊ
Versatility: Can be used as a liner (lash line, waterline), or even as an eyeshadow across the lid for a soft smoky/brown effect.åÊ
Natural, rich brown definition: The ‰ÛÏChocolat‰ shade offers a softer alternative to black while still giving definition ‰ÛÓ great for visuals where you want strong eye focus without harshness.
Precision & versatility: The pencil format and creamy glide allow fine control for eyeliner looks (tightlined, cat-eye) or broader shading for smoky browns ‰ÛÓ useful for flexible styling in your campaigns.
Longevity & wear-resistance: The formula‰۪s waterproof and long-lasting traits make it suitable for shoots, extended wear, warm/humid climates (like India), and high-resolution photography where smudging or fading is undesirable.
Luxury presentation: The Gucci branding, premium packaging and retractable design fit well into high-end beauty assets and product-shot visuals.
Editorial-friendly brown tone: Brown eyeliner often photographs more softly and flatteringly on medium/warmer skin tones (like many in India) compared to stark blacks ‰ÛÓ this makes it appealing for your brand visual work.
Prep the eye area: Ensure lids and lash area are clean and relatively oil-free (especially if waterline application) so the product adheres and wears well.
Application on lash line:
Use the tip of the pencil to draw a line as close to the upper lash line as possible.
For a defined look: draw from outer corner inward; for a softer, more natural look: draw short strokes mimicking lash root.
Waterline or tightline (optional): If you want eye-open definition without full liner, apply along the upper waterline/tightline. The brown tone will soften the effect compared to black.
Smudge or broaden (optional):
If desired, before the product sets, use a small smudge brush or fingertip to slightly soften the line into a shadow effect ‰ÛÓ good for a smoky or editorial look.
For creative asset work: you could apply the liner across part of the lid and blend for a brown shadow base + liner combo.
Finish & set:
Allow the product a minute or two to set. If applying shadow over top, ensure the liner is stable.
For extra longevity (especially in warm/humid settings), you may set with a matching brown shadow.
Storage & care: Keep the pencil retracted when not in use. Store in a cool, dry place away from direct sunlight/heat (especially relevant in Indian climate) to maintain formula and packaging.
Visual/asset tip: For your brand asset usage:
Photograph closed and open pencil to show packaging and the tip colour.
Capture a swatch of the line on hand/arm in your target lighting (medium/warm skin tone) to show how the brown renders.
Take a model eye close-up with the eyeliner applied: one with full definition, another with subtle smudge, to show range of effects.
Include context shots (tube next to other elements of the campaign) to emphasise the luxury branding.
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