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This is a facial serum/primer from the luxury brand Gucci, named “Sérum De Beauté Fluide Soyeux – Silk Priming Serum”.
It is described as a universal, non-sticky fluid formula suitable for all skin types. It “glides on smoothly to even tone and plump skin while creating a natural finish with a soft glow effect.”
Additional formula details:
Contains squalane (a natural-origin emollient derived from olive) which mimics natural oils to help protect the skin barrier.
Contains “spherical powder” for a seamless silky application.
Finish: described as “luminous matte” or “soft glow”, meaning it aims for a refined texture rather than heavy shine.
Size example: Many listings show “1.0 fl oz / 30 ml”.
Retail availability in India: For example one Indian retailer lists it as “Gucci Ladies Serum De Beauté Silk Priming Serum 1 oz” for around INR 6,850 (sold out) in one listing.
Here are the main advantages of using this product:
Smooth base & primer effect: Its texture is designed to “blur fine lines and pores” and smooth out the skin surface, making it effective as a pre-makeup base.
Improve tone & plump skin: The product claims to help even skin tone and give a plumping effect (likely via smoothing/optical effect rather than heavy active anti-aging). Nordstrom+1
Refined finish: Offers a “soft glow” and “luminous matte” finish — which is ideal if you want your skin-makeup base to look polished, not overly dewy or oily.
Versatility: Can be worn alone (for minimal makeup days) or under foundation to extend wear and improve appearance of makeup.
Luxury feel & brand premium: As a Gucci Beauty product, it carries premium packaging, materials, brand prestige — good for treating yourself or gifting.
Here’s a step-by-step guide for using the serum for the best results:
Start with clean skin: After your cleansing and (optional) toner step, ensure your face is dry.
Moisturise if your skin is dry: If your skin tends to feel tight or is on the dry side, apply your regular lightweight moisturiser first (unless you prefer the serum alone).
Apply a small amount of the serum: Squeeze out a pea-to-rice-grain sized amount (depending on face size) of the Gucci Silk Priming Serum.
Warm and apply: Warm the product between your fingertips and gently press/incorporate into your face — especially areas where your pores are more visible, or skin texture uneven.
Focus high-impact areas: T-zone, cheeks, perimeter near hairline where structure meets skin, or wherever you apply foundation.
Allow it to set: Wait ~30-60 seconds for the product to settle/smooth into your skin before applying foundation or concealer.
Proceed with makeup or wear alone: If you’re applying makeup, proceed with foundation over it. If you prefer a minimal look, you can apply light tinted moisturiser or powder on top.
Touch-ups: If wearing makeup, you may carry a blotting sheet (especially in humid climates) and re-apply a small amount of the serum on bare skin zones if needed before powder/finish.
Storage & care: Keep the bottle upright, cap closed, stored in a cool, dry place away from direct sunlight or excessive heat — especially relevant in India.
Expiry / shelf-life: Check the batch code and “period after opening” (PAO) symbol. Since it's a primer/serum used daily, it is best used within the recommended period after opening.
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