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Shade: 240W – described as “fair‐medium” with warm undertones.
Finish: Natural finish—designed to deliver a “natural” look, not high-gloss, with medium buildable coverage.
Formula & packaging details:
Lightweight, breathable texture that aims to feel comfortable on skin all day.
Includes Soft-Focus Powder Technology to blur pores/imperfections; uses high-skin-affinity powders & coated pigments; suitable for normal, combination and oily skin types.
Bottle size: 30 ml (1.0 oz).
Intended skin types & wear: Prioritises long wear, non-greasy finish, and an even complexion.
Natural yet refined coverage: Gives you a base that enhances complexion without masking it—very useful for campaign visuals where you want skin texture but polished finish.
High-end finish for visuals: The “natural finish” and blurring technology make it suitable for high-resolution imagery and luxury brand asset work (skin looks real, not flat).
Versatile for skin types: Though designed for normal/combination/oily, the lightweight formula means it may work across a range of skin conditions—helpful when working with diverse talent (e.g., Indian skin tones, varying lighting).
Premium packaging & brand positioning: Being from a luxury brand, this foundation adds high-end value visually and in product asset work.
Shade detail “W” stands for Warm undertone: Helps match Indian/medium skin tones with warm/golden undertones.
Skin prep:
Begin with skincare: serum/moisturiser, then primer (optional) to ensure smooth skin surface—important for luxury visuals.
Especially if skin is slightly textured, follow with a smoothing primer.
Application:
Use one pump (or appropriate % of bottle) and apply either with fingers (for a more natural finish) or a buffing brush/sponge (for more coverage).
Focus on centre of face and blend outward to avoid over-applying on periphery, keeping finish natural.
Build & finish:
For light to medium coverage: one layer should suffice. For more coverage (editorial/asset usage): add a second thin layer in areas requiring extra coverage (under-eye, around nose).
Set with a light translucent powder if you want to reduce shine—especially helpful under strong lighting or in warmer/humid environments.
Photography / brand asset tip:
Test how the foundation renders under your lighting: studio light vs daylight. Check if the natural finish still reflects sufficient light or appears too dull.
Photograph the bottle (premium packaging), a swatch on hand/arm of the shade 240W (on a model with similar tone to your visuals) and full-face application to show how it renders on skin.
Because your visuals often target Indian/medium skin tones and high-end brand assets: make sure the undertone (warm) matches your model’s skin, and adjust lighting/colour balance to maintain richness without washing out.
Longevity / touch-ups:
Though formula is lightweight and designed for long wear, in warm/humid climates (like India) check midday how skin is behaving: if shine appears, blot and lightly set again.
For shoots with long duration, carry product for minor touch-ups, especially in T-zone or under bright lights.
Storage & care:
Keep the cap closed when not in use. Store upright, away from high heat or direct sunlight (important for product integrity).
For product photography and asset work: ensure the bottle is clean, no fingerprints, and capture packaging detail to reflect luxury.
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