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“Gucci Bloom is a scent designed to celebrate the authenticity, vitality and diversity of women — flourishing in a natural, expressive and individual way.”
Created by perfumer Alberto Morillas, it is crafted to “unfold like its name, capturing the rich scent of a thriving garden filled with an abundance of flowers.”
Key aromatic ingredients include natural tuberose from India, jasmine bud extract (via a special method, giving fresh green floral character) and Rangoon Creeper — a distinctive flower native to South India whose scent evolves from white, to pink, to red when it blooms.
On skin, the fragrance performs as a rich white-floral bouquet with powdery soft edges.
The packaging: Presented in a lacquered bottle reminiscent of porcelain, in a powder-pink shade with a Gucci label appliqué.
Fragrance Notes (approximate):
Top: (some sources) Neroli, Bergamot, Lemon, Mandarin orange.
Middle: Tuberose, Jasmine (Sambac), Rangoon Creeper (flower-vine accord).
Base: Musk, Sandalwood, subtle powdery accents.
Distinctive floral signature: With tuberose + jasmine + the unique Rangoon Creeper accord, it offers a floral character that stands out from generic “floral” scents.
Versatile femininity: The scent can feel both fresh and elegant, suited for day wear but with enough depth to transition into evening.
Premium brand appeal: Being part of the luxury house Gucci enhances its prestige and gifting appeal.
Mood-evoking concept: The “garden in bloom” concept resonates emotionally, giving the wearer a sense of vitality, authenticity and natural elegance.
Memorable aura: Because of its rich floral core and powdery dry-down, the fragrance has the potential to create a signature scent identity.
Apply to clean, dry skin — ideally after a shower when your skin is slightly warm, which helps diffusion of the fragrance.
Target pulse points: wrists, sides of neck or base of throat, and optionally behind the ears or at the décolletage. These warm spots enhance scent projection.
For everyday wear: 1-2 sprays may suffice. For more presence (e.g., evening or special occasion): 3 sprays — like wrists + neck + chest.
Avoid rubbing wrists together after spraying — rubbing can flatten the top notes and alter how the fragrance develops.
To boost longevity: apply an unscented or lightly scented body lotion first, then spray the fragrance on top. Moisturised skin holds scent better.
Store the bottle upright, in a cool, dry place, away from direct sunlight or heat, to preserve the fragrance quality and longevity.
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