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Shade & Size: #01 “Eve Black” — an intense black mascara in a 7.5 ml (≈0.21-0.25 oz) tube.
Finish & Formula:
Described as a “rich, creamy texture … adheres to the lashes for a long-wearing, smudge- and flake-proof finish that lasts up to 12 hours.”
The brush is a flexible elastomer design, which can be used vertically or horizontally for different lash effects (length, fan, volume) with good definition and separation.
The formula promises lengthening, lifting, volume, very deep black colour that coats lashes from root to tip.
Packaging & Visual: Premium presentation — the signature blush-pink tube with gold accents typical of Gucci Beauty.
High-impact lash transformation: The intense black and length-/volume-building formula make lashes stand out — very useful when eyes are a focal point in campaign or editorial visuals.
Long wear & reliable performance: Up to ~12 hours wear plus smudge/flake resistance means fewer retouches — helpful for long shoots or high-production days.
Precision & styling flexibility: The dual-angle brush design allows for multiple lash styles (fanned lash, separated lash, dramatic lash) which gives you creative flexibility for brand visuals.
Luxury aesthetic: The luxury brand name, packaging and premium finish make this a strong asset for product-ready visuals, high-end beauty content, influencer-style assets, and campaign shoot kits.
Versatility across looks: Works whether you want subtle lash definition (for clean beauty visuals) or more dramatic lash styling (editorial, bold looks) — good for your wide range of asset creation.
Prep: Ensure lashes are clean and, optionally, curled. Remove any previous mascara or residue so the formula adheres well.
Application:
Horizontal hold of wand: For fanning effect — place near lash roots, sweep outward to fan lashes.
Vertical hold of wand: For high-definition volume/length — use wand tip and wiggle from root upward for length and separation.
Building: One coat will give good length and definition; if you need more volume or drama (for campaign visuals), apply a second coat carefully avoiding clumping.
Finishing touches: Use a clean spoolie or lash brush after application to separate lashes if needed and remove any excess product, ensuring lashes look defined under lighting.
Storage & care: Keep the tube tightly closed after use. Store upright in a cool dry place, away from heat/humidity (important in Indian climate/high production sets).
Asset-shoot tip:
Photograph the product tube (closed and open) for product still-life: packaging detail, wand shape, branding.
Show model or close-up of lashes with the mascara applied, in studio vs daylight, to illustrate real-life effect.
For campaign visuals: consider two looks — one clean lash definition (for lifestyle), one dramatic lash fan (for editorial). This product gives you both.
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