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A weightless, long-wear liquid lipstick with a soft matte finish — shade Unlocked is described as a vivid hot-pink.
Comes in a 4 ml size (0.13 oz) in India.
Features a “lip-defining precision wand” for both outlining and filling the pout in one stroke.
Designed for high-impact colour and long wear — the brand says you might “forget you’re even wearing it.”
Shade Unlocked is noted as part of the vegan shades list for this product line.
Bold pigment payoff: Shade - Unlocked is striking and shows up vividly, great for luxury visuals and standout lip looks.
Soft matte finish: Gives a refined, dressed-up matte finish without necessarily being flat or overly dry.
Long-wear capability: Marketed for ~12 hours of wear in some listings.
Precision applicator: The wand design allows you to define lips sharply and fill them uniformly—aligns with your structured imagery needs.
Inclusive shade range + standout pink: “Unlocked” as a vivid pink offers a different option from the typical reds/nudes and works well for creating brand-centric visuals. Also designed to look “incredible on all skin tones.”
Here’s a usage protocol tailored for your beauty-workflow:
Prep the lips
Exfoliate lightly if lips are dry or flaky. Ensure surface is smooth.
Apply a thin balm or hydrating lip primer, then blot so the lips aren’t slippery. This helps matte liquid lipsticks adhere cleanly.
Shake the product
First, use the wand upright (tip pointing upward) to outline the lips.
Then, turn the wand so the broad side of the applicator faces down and fill the lips in one smooth motion.
Because you often do product-photography or visuals: ensure you work under good lighting and check that the outline is crisp and clean.
Let it set
Since it’s a long-wear matte, allow the lipstick a minute to set before heavy movement (talking, eating) to optimize wear.
Avoid pressing lips together immediately if possible to keep the finish intact for visuals.
Optional finish / layering
If you want a softer look (for example a luxury pastel-cream themed shoot) you might add a sheer gloss to the centre of the lips after setting for dimension.
For maximum durability: leave as is for a strong matte look.
Maintenance through the day
While the formula is long-wear, if you eat oily or creamy food or are shooting/working long hours (which you might), carry a cotton swab and makeup remover or micellar water to tidy any edges or touch up.
For your visuals: check periodically that the lip colour remains uniform, edges still crisp, and hasn’t migrated into fine lip lines.
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