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This is a weightless, long-wear liquid lipstick with a soft matte finish from Fenty Beauty by Rihanna.
Shade “Uncuffed” is described as a “rosy mauve nude” and part of the vegan shade range.
Product claims: “High-impact colour in one stroke,” “long-wearing,” “won’t feather, stays kissably smooth.”
Bold pigment payoff: Intense colour with one stroke thanks to the liquid formula and precision wand.
Soft matte finish that’s wearable: Delivers matte look but aims to keep lips from feeling overly dry or accentuating texture.
Long-wear performance: Designed to last many hours with minimal feathering or migration — good for daily wear, visuals, content
Universal shade aesthetic: Though “Uncuffed” is a nude/rosy mauve, the formula and finish aim to look flattering on a wide range of skin tones (which aligns with your brand visuals).
Precision applicator wand: Makes it easier to define the lip line and fill the lips cleanly in one motion—useful for high-quality visuals and product photography.
Here’s a usage protocol tailored to your beauty-workflow and visual standards:
Lip prep
Ensure lips are smooth and free of flakes. If you have dryness (which can show in high-res images), gently exfoliate and apply a balm, then blot off excess.
Because you often shoot or produce visuals for your brand, smooth lip texture will help the matte finish look clean.
Shake the product
The brand recommends shaking the product to activate the “hyper-intense pigment”.
Application with precision wand
Use the wand upright to outline the lips—this creates clean lip line.
Then turn the wand downward (or rotate) and fill the lips from centre outward in one motion.
Because you value luxury pastel-cream visual styling: apply in good light, check edges, make sure the finish is uniform and aligns with your shoot aesthetic.
Let it set
Allow the liquid to settle a minute or two before heavy movement (talking, photographing). Matte liquid formulas benefit from this to lock in.
For your content/brand visuals: check under the lighting you’ll shoot in to ensure the finish picks up correctly (matte can look different under flash vs daylight).
Optional finish / layering
If you want a softer or glossier finish (for your visual posts or brand-collateral) you could apply a sheer gloss or highlight the centre of the lips after the matte sets.
For maximum durability and a full matte look: leave as is.
Maintenance / touch-up
Though long-wear, if you eat oily food or are working long hours (which is likely in your brand-work context), keep a microfiber swab or lip remover to tidy edges if needed.
For your visuals: periodically check for lip-product migration into lip-lines, especially under strong lighting or close-up shots.
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