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A weightless, longwear liquid lipstick with a soft matte finish — the signature shade “Uncensored” is a bold universal red intended to look great across skin tones.
Comes in a 4 ml size (net volume: 4 ml) in India.
Introduces a lip-defining precision wand to “define and fill your pout in one stroke.”
The shade “Uncensored” is described as the “perfect universal red.”
Product claims: 12-hour wear, no immediate feathering, kissably smooth finish.
High-impact pigment: The colour payoff is intense — one stroke delivers bold red.
Long wear + soft matte finish: Offers a matte look but is designed to remain comfortable and not overly drying.
Universal shade: The “Uncensored” red is positioned as a shade that looks good on many skin tones, aligning with your interest in visuals and inclusivity.
Precision wand design: The applicator facilitates both precise lip-lining and full lip fill, which is useful for photo-ready makeup (something you care about).
Minimal feathering / smooth finish: Keeps edges crisp and helps maintain the look during wear — good for longer days or when content-creating.
Here’s a usage protocol tailored to your structured beauty workflow:
Prep the lips
Ensure lips are exfoliated lightly (if dry or flaky) and moisturised before applying a matte colour — this helps matte formulas lay smoothly.
Optionally use a lip-primer or a thin layer of balm, then blot excess so the surface is smooth but not greasy.
Shake the product
The brand indicates that the hyper-intense pigment “performs best when activated, so shake before use!”
Apply with the precision wand
First: Use the wand standing upright to outline the lips — this defines the shape.
Then: Rotate the wand so it’s facing downward and fill in the lips with the broad side of the tip.
Because you often produce visuals (e-commerce images, brand collateral), ensure you blend the edges into the lip line smoothly and check under natural light to avoid harsh lines.
Let it set
Matte liquid lipsticks benefit from a few minutes of setting before major movement (speaking, eating) so the pigment adheres and settles.
Avoid pressing lips together right away; instead, keep them slightly parted for a minute to allow the film to form.
Optional finish / layering
If you want a softer look (e.g., for brand-image rather than bold glam), you could lightly press a sheer gloss on the centre of the lips or pat a tiny bit of balm at the middle to create dimension.
For ultra-low maintenance: leave as is — the formula is designed for long wear with minimal touch-up.
Maintenance throughout the day
Even though long-wear, if you eat oily foods or in humid conditions (like Ghāziābād region), carry a cotton-swab and micellar water or remover in case you need to tidy lips after a meal/photo break.
For your brand shoots or social-content, check periodically that the edges remain crisp and product hasn’t migrated into lip lines.
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