Estee Lauder Pure Color Long-Lasting Matte Lipstick with Matte Finish | Plumping & Nourishing- 685 Midnight Kiss

This lipstick delivers bold, lasting colour in a velvety matte finish, while also giving your lips everyday care benefits. Shade 685—Midnight Kiss—is a rich, deep tone designed for statement looks. The formula is part of Estée Lauder’s Pure Color Matte collection, offering up to 10 hours of wear according to the brand. 

Key Features & Benefits

• Finish: Full-coverage matte with a plush powder complex for a smooth, velvet look. 

• Wear Time & Performance: Designed to last up to 10 hours, resisting feathering, bleeding and creasing.

• Lip-care Benefits: Contains a “Moisture Lock Complex” — with plant-derived oils (red raspberry seed oil, meadowfoam seed oil, apricot kernel oil) and Salicornia Herbacea extract — to condition, plump & smooth lips over time. 

• Shade & Style: 685 Midnight Kiss – a deeper, evening-friendly colour, perfect for rich looks. 

• Packaging & Size: Full-size 3.5 g (0.12 oz) lipstick, premium gold-toned case, part of a luxury makeup line. 

How to Use

1. Begin with clean, lightly moisturised lips for best results.

2. Twist the bullet up no more than ~13 mm (½″) to avoid damage. 

3. Starting at the centre of your upper lip (just under the cupid’s bow), apply the lipstick outward to the corners; repeat on the lower lip.

4. For sharper definition, use a matching lip-liner first, then apply the lipstick.

5. Close the cap tightly after use to maintain formula integrity.

6. For longer wear especially in warmer/humid climates like India, you can layer with a clear balm or primer beneath if your lips are very dry.