Estee Lauder - Double Wear Stay In Place Makeup SPF 10 - No. 72 Ivory Nude (1N1) 30ml/1oz

Discover Estée Lauder’s best-selling long-wear foundation — the iconic Double Wear Stay-In-Place Makeup.
It delivers a fresh, natural matte finish that lasts up to 24 hours. The formula stays true, comfortable, and flawless from morning to night.

Lightweight yet powerful, it provides buildable medium-to-full coverage that unifies uneven skin tone and conceals imperfections — without caking, streaking, or settling into fine lines.
It remains colour-true, oil-free, and shine-free throughout the day, even in heat, humidity, or busy conditions.

The shade 1N1 Ivory Nude is a light tone with neutral undertones, perfectly balancing warm and cool hues for fair to light complexions.

 Key Benefits

• 24-hour wear with 24-hour colour integrity.

• Natural matte finish — controls shine for a smooth, fresh look.

• Buildable medium-to-full coverage.

• Waterproof, sweat-resistant, humidity-resistant, and transfer-resistant.

• Oil-free and non-acnegenic (won’t clog pores).

• Feels lightweight and breathable — no heavy mask-like texture.

• Free of parabens, phthalates, mineral oil, and synthetic fragrance.

• Dermatologist-tested and suitable for all skin types.

 How to Use

1. Shake well before use.

2. Apply to clean, moisturised skin (with or without primer).

3. Use a foundation brush, sponge, or fingertips.

4. Begin at the centre of the face and blend outward toward the hairline and jaw.

5. Apply one light layer for natural coverage or build up for fuller coverage.

6. For oily skin, lightly set with translucent powder.

7. Remove thoroughly at day’s end (double cleansing recommended).