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This is a lip product from the house of Dior: a “plumping lacquered lip ink” combining colour, shine and a bit of skincare-like benefit.
Shade: 456 Dior Pretty (rose-berry / rose-wood tone) in the range.
Size: 0.18 oz (≈ 5.3 ml) typical for the line.
Formula highlights: oil-in-water emulsion, enriched with hibiscus extract for plumping effect + hyaluronic acid for moisturisation.
Finish: lacquered (shiny), yet with ink-like long-wear colour.
Strong, long-wear colour with shine: It offers intense pigment and a glossy finish (so it shows up well in photo / editorial use) while maintaining the high-end Dior aesthetic.
Plumping & skincare-touch: Unlike some typical lip colours, this one aims to add dimension/plump lips and has moisturizing/hyaluronic acid elements.
Shade versatility: The shade 456 Dior Pretty is described as rose-berry, good for many skin tones as a polished “pink-rosy” look rather than something ultra bold. For your brand assets: this is a flexible shade you can show alone or layered.
Luxury packaging & brand prestige: Being Dior means you get the luxury positioning; this can elevate the brand’s story when you are producing visuals and copy (“Formulated in Paris, with love”-type tone fits well).
Mix of pigment + texture: Because it has the lacquer/shiny finish but still wearable colour, it gives you options for product photography — wet look, glossy lips, editorial vs everyday.
Here’s a suggested usage/marketing-copy workflow that you can adapt for your assets:
Prep the lips
Start with lips that are clean and lightly exfoliated (to remove any dry skin) so the lacquer goes on smoothly.
Optionally apply a thin balm and blot so the surface is smooth — helps the lacquer finish evenly.
Application
Use the applicator to outline the lip line (especially around the Cupid’s bow) for definition.
Then fill in from centre to the corners in one or two strokes. The formula is fluid-ink like, so one careful pass may suffice — add a second if you want deeper colour.
Because it has a lacquer finish, you may want to hold your lips slightly apart for a few seconds after applying to avoid stickiness and allow it to settle.
Finish & layering
For amplified look: layer by blotting once, then re-applying a second coat for higher intensity.
For a more natural look: apply one thin coat and press lips together lightly to disperse.
Because of the plumping + moisture claim, you might skip heavier lip gloss afterward — but if you do add gloss, choose a minimal one so as not to alter the lacquer finish too much.
Maintenance & touch-ups
Because it is “ink-like” and with staying power, it should last several hours; still carry it for touch-ups post-snacking or after drinks.
Wipe the applicator clean after each use to keep tip clean and colour pure.
Ensure cap is tightly closed to prevent the formula from drying out or oxidising.
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