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This is a liquid blush from Rare Beauty (by Selena Gomez), offered in a dewy finish, under the “Soft Pinch” line.
The shade “Encourage” is described as a soft neutral pink (dewy) in the collection.
Size: 7.5 mL (standard full size for this line).
Formula highlights:
Weightless, high-impact colour with just one dot.
Airy transparent base with pure colour pigments, available in both matte and dewy finishes.
Infused with a botanical blend (lotus, gardenia, white water lily) to calm and nourish skin.
Natural, flush colour: The shade Encourage (soft neutral pink) offers a subtle but visible blush that suits many skin tones, especially for a fresh, natural-looking flush.
Buildable & lightweight: The formula is built for high pigment payoff but can be dispersed softly for subtle looks — good for transitions between everyday and more elevated/model looks.
Suitable for layering & various bases: The formula is made to layer over liquids, creams or powder foundations without disrupting the base.
Visual finish favourable for high-quality imagery: Because your work involves beauty-lifestyle visuals, product photos, model shoots — this blush has the kind of finish (dewy, second-skin) that tends to photograph well (giving cheeks colour and glow without harsh edges).
Versatility: The “soft neutral pink” tone is a good choice when you want something that works across multiple skin tones and fits in a brand imagery kit (rather than a highly specific blush tone that only fits one skin type).
Here’s how you might apply it especially in your beauty-lifestyle/branding workflow:
Prep the base: After foundation/concealer, when your skin is set and smooth.
Application: Using either your fingertips or a dense blush brush (or a sponge), place 1-2 dots of Encourage on the apples of the cheeks. The brand says: “Use the doe-foot applicator and place 1-2 dots on each cheek.”
Blend: Gently pat and blend outward/upward so the flush merges into the skin seamlessly. Because it's dewy finish, you want the edges softly diffused.
Build if needed: For stronger flush (for model imagery or campaign visuals) you can add another layer, or apply slightly more product and blend.
Optional mix-in: For an all-over glow or to customise finish, some users mix a dot of the blush with their foundation or tinted moisturiser. Although more often done with highlighter, you could incorporate this for a glow flush look.
Photography/Visual tip: Since you handle high-resolution visuals and varied lighting (daylight/travel/model shoots), check how the shade reads under your lighting. On camera it should show up as a fresh-cheek colour—not too flat, not too saturated.
Kit/Touch-up use: For your shoots and brand kit — keep it in your model kit for quick refreshes. Because it’s a liquid blush, ensure proper sealing and keep it at ambient storage (avoid high heat) when travelling.
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