Clinique Take The Day Off Cleansing Balm Makeup Remover, Dissolves Makeup and Sunscreen

This is a solid-to-oil cleansing balm from Clinique designed to remove makeup, sunscreen and other impurities in one step. According to the brand:

• ‰ÛÏSilky, lightweight makeup remover that quickly dissolves tenacious eye and face make-ups, sunscreens and pollutants.‰۝åÊ

• Transforms from a balm into a silky oil on contact with skin.åÊ

• Safe for sensitive skin and eyes ‰ÛÓ dermatologist-tested, ophthalmologist-tested, allergy-tested, fragrance-free.åÊ

• Size variants include 3.8 oz (‰äö125 ml) and larger.åÊ

Key Benefits

• Efficient makeup & sunscreen removal: The balm format is designed to break down long-wear foundations, sunscreens and even eye-makeup in a gentle way.åÊ

• Gentle yet effective for all skin types: Because it‰۪s non-fragrance, non-acnegenic and safe for sensitive eyes/skin, it‰۪s suitable for a wide skin-type spectrum including your models or clients.åÊ

• Prepares skin for next skincare step: As a first step in double cleansing, this balm helps clear away products and impurities so the subsequent skincare steps function better.åÊ

• Comfortable texture + feel: Users report a smooth, luxurious feel which fits well with a premium beauty-brand aesthetic. For example: ‰ÛÏThis product has changed the way I remove makeup‰Û_ it dissolves everything in one step‰۝.åÊ

How to Use

Here‰۪s an ideal user/brand-workflow version you can include:

1. Start with dry skin: On bare, dry face (no water) scoop an appropriate amount of the balm (about a pea to almond size, depending on face size & makeup level).

2. Massage: Use dry fingers to massage the balm evenly over face and eye area (if you wore eye makeup) so that the solid balm first melts into an oil.

3. Emulsify & rinse: Add a little warm water, continue massage to emulsify, then rinse thoroughly (or wipe off) and pat skin dry.åÊ

4. Follow with cleanser: Because this balm is the first ‰ÛÏmake-up remove / solvent‰۝ step, follow with your regular cleanser (for example from your brand‰۪s shoot or a ‰ÛÏclean slate‰۝ step) to ensure skin is fully cleansed and ready for skincare or foundation.åÊ

5. Proceed with skincare or makeup: After cleansing, you can proceed with serums, moisturisers, primers, foundation etc. This is particularly relevant when prepping models/skin for brand shoots.

6. Tips for application in your climate/brand context:

   • In a warm/humid environment (Gh€�zi€�b€�d/Delhi), this balm can be used even when skin is sweaty or after being outside to effectively remove SPF + pollution residue.

   • For your e-commerce/model prep workflow: use this as the ‰ÛÏnight before shoot‰۝ step or ‰ÛÏremove last night‰۪s makeup + SPF + pollution build-up‰۝ so the model‰۪s skin is clean and fresh for foundation & photography.

   • Because it‰۪s gentle and suited for sensitive skin, you can confidently use it on test models or any client skin type without heavy caution (though always patch test as standard).