Clinique / Dramatically Different Moisturizing Lotion

• This lotion is part of the iconic ‰ÛÏDramatically Different‰۝ line by Clinique and is a dermatologist-developed formula designed foråÊVery Dry to Dry, Dry/Combination skin types.åÊ

• According to Clinique: ‰ÛÏFast-absorbing lotion with pure urea and pure glycerin is clinically proven to increase moisture by +119 % instantly and helps strengthen skin‰۪s barrier by +21 % in just 2 hours.‰۝

• Key ingredients listed: pure urea (a humectant), pure glycerin (another humectant), pro-lipids (to support skin barrier).

• The formulation is allergy-tested, dermatologist tested and 100% fragrance-free.åÊ

• It is positioned as ‰ÛÏthe foundation of great skin‰۝ and part of Clinique‰۪s original 3-Step skincare system.åÊ

Key Benefits

For your product upload/brand copy the key benefits you can highlight:

• Deep hydration & barrier support: The lotion helps skin hold onto moisture and strengthens the skin barrier, which is essential for healthier, resilient skin.

• Softens and smooths skin texture: Because of its composition, it helps improve the feel of dry or dehydrated areas, making skin look and feel smoother.

• Classic, trusted formula: With decades of heritage (launched in 1968) and a strong track record.åÊ

• Suitable for sensitive-friendly use: Fragrance-free, allergy-tested, which is useful in your model/brand context where skin often undergoes makeup, lighting, etc.

• Great under makeup or as a prep step: Because it‰۪s a lotion (rather than a thick cream) and absorbs relatively quickly, it works well as a base step before makeup or other treatments.

How to Use

Here‰۪s how you might guide usage in your product listing or for model/prep directions:

1. After cleansing (Step 1) and applying your toner/clarifier (Step 2) if you follow the 3-Step system, apply this lotion (Step 3).åÊ

2. UseåÊmorning and night, or as needed on dry/combination skin areas.åÊ

3. Dispense an appropriate amount and smooth over face and neck using upward/outward strokes.

4. If you are applying foundation or makeup afterward, allow a minute or so for the lotion to absorb before continuing.

5. For your brand/photography workflow: Use this product as the final skincare step before foundation to ensure skin looks smooth, hydrated and prepped for makeup.

6. If skin is particularly dry or in need of extra comfort, you may layer a richer cream at night, but for many normal-to-dry skins this lotion suffices.