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This is the gel formulation of the classic “Dramatically Different” line from Clinique — specifically designed as an oil-free, lightweight face moisturizer that still delivers strong hydration and helps strengthen the skin’s moisture barrier.
According to the Indian site:
“Delivers up to 8 hours of lightweight oil-free hydration.”
“Replenishes skin’s oil-water balance for healthy skin, refreshing oilier skin types.”
“Infused with a blend of barley, sunflower and cucumber.”
Ingredient highlights include glycerin (humectant), sodium hyaluronate (humectant), extracts of cucumber, barley, sunflower seed cake, algae extract, caffeine etc.
It is labelled “non-acnegenic / dermatologist tested / allergy tested” on the Indian listing.
For your brand description, you could highlight the following benefits:
Oil-free hydration: Because it’s a gel and oil-free, it’s especially suited for combination to oily skin types (but also comfortable for many skin types in humid climates like Ghaziabad/Delhi).
Lightweight and fast-absorbing: The texture slips on easily and absorbs quickly, making it good under makeup or for layering without heaviness.
Strengthens moisture barrier & balances skin: By helping the oil-water balance and barrier, it supports healthier looking skin over time rather than just surface hydration.
Humectants + soothing extracts: With glycerin/sodium hyaluronate plus botanical extracts like cucumber, barley, sunflower seed cake — it supports hydration and some soothing effects for skin that may be stressed.
Great for warmer, humid climates / under makeup rituals: Given your brand work (beauty lifestyle, e-commerce images, layered grooming/skin prep) this type of product is useful as a base step or standalone moisturizer that won’t feel heavy in hot/humid weather.
Here’s a recommended usage guide (that you might include in your product upload text or model-prep brief):
After cleansing & toning: Use your regular cleanser, then clarifying/toner if part of your routine. This is Step 3 in the “3-Step” system originally.
Apply morning and/or night: The instructions say “Spread all over face/throat twice daily, or where needed.”
Amount: Use appropriate amount (for 125 ml size, dollop roughly a pea- to almond-sized amount and adjust to skin need).
Application: Smooth evenly over face and throat. For brand shoots, you might massage in with upward strokes for better texture.
Layering: Because this gel is lightweight and oil-free, it can be used before makeup application or under your foundation step (mentioned by the user’s workflow) without interfering with coverage.
As needed: On humid days or when skin feels oily yet dehydrated, this gel works well instead of a heavy cream.
Extra tip for your prepping/styling: On shoot day, apply after moisturizer or lightweight serum, let it sit a minute, then apply your foundation (for example your Clinique foundation product) — this will help foundation apply smoother and skin appear hydrated but not oily/hygienically slick.
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