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This is a dermatologist-developed exfoliating lotion specifically formulated foråÊdry to dry-combination skin typesåÊ(labelled as ‰ÛÏDry/Combination Skin‰ or ‰ÛÏSkin Type 2‰).åÊ
The product statement from the Indian site: ‰ÛÏGentle exfoliating lotion for dry-combination skin sweeps away dulling flakes.‰åÊ
It‰۪s part of the ‰ÛÏStep 2‰ in the classic 3-Step routine from Clinique: after cleansing, this lotion is applied to prep the skin.åÊ
Here are the main selling points you can highlight:
Smoothes skin and removes dulling flakes: Because dry/combination skin often has areas that are dry or flaky, this lotion helps clear that barrier, making skin look smoother and more even.åÊ
Prepares skin to absorb moisturiser/treatments better: By removing surface dead skin and debris, the following steps (moisturiser, foundation) are more effective.åÊ
Maintains skin comfort: Despite being an exfoliating lotion, it‰۪s designed for dry to combination skin ‰ÛÓ meaning it‰۪s less likely to leave skin feeling overly stripped or tight (if used correctly).
Suitable for the ‰ÛÏpre-makeup/script/photography‰ workflow: Since your brand works in beauty-lifestyle/model/photography domain, you can point out that this step ensures better texture and skin surface before applying foundation, making results look smoother on camera.
Consider including these usage instructions in your listing or model-prep notes:
After cleansing your face (and neck, if you include that) in the morning and/or evening, apply this lotion.
Saturate a cotton pad with the lotion and gently sweep over the face & neck, avoiding the immediate eye area and lips.åÊ
Follow immediately with your next step (moisturiser or foundation base) since skin is now better prepared.
For your model/brand workflow: Use the lotion the night before or morning of a shoot to ensure skin is smooth and prepped for makeup.
Note: Because this is a more active exfoliating lotion (even though formulated for dry/combination skin), if skin becomes irritated or overly dry, reduce frequency or follow with a richer moisturiser.
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