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This liquid facial soap from Clinique is part of their “All About Clean” cleansing line, offered in different formulations by skin-type. The “Mild” version is specifically designed for dry to dry-combination skin types (i.e., skin that isn’t extremely oily but still benefits from a gentle, non-dehydrating cleanse).
From the official site:
It has a soft, non-drying lather that loosens surface flakes, removes dirt and debris, and protects skin’s natural moisture balance.
Quick-rinsing formula leaves skin clean, comfortable and refreshed — never taut or dry.
It is dermatologist-developed, allergy-tested, 100% fragrance-free (in many markets) and ophthalmologist-tested (for the brand’s cleansers in general) which makes it safe for many skin types & usage contexts.
For your listing or brand imagery, highlight these benefits:
Gentle cleansing without dryness: Because of its mild formulation, skin is cleansed but does not feel tight or stripped afterwards — a key plus for model prepping or foundation-ready skin.
Prepares skin for next steps: By cleansing and leaving a balanced skin surface, it primes the skin well for toners, serums or foundation (important given your e-commerce and shoot-preparation workflow).
Suitable for dry to dry-combination skin: The Mild version targets those skin types; if you also list other skin type variants you can cross-reference “Extra Mild” for very dry, “Oily” for combination-oily.
High-quality brand assurance: Derm-developed, allergy tested etc — adds premium feel aligning with your luxury aesthetic.
Good for high-use/production scenarios: The 6.7 oz size is suitable for frequent use (models, shoots) where you need reliable, gentle cleansing before makeup.
Here’s a usage guide you can include in product listings or send to your styling/model team:
Morning & night: Use twice daily (morning and night) for best results.
Lather: Put a small amount into your palms, add lukewarm water, work into a soft lather.
Massage: Gently massage over makeup-free face and neck. (Especially for your models/clients, ensure they’ve removed heavy makeup or SPF prior to this step.)
Rinse thoroughly: Use lukewarm water, rinse off, pat skin dry gently with a soft towel. Avoid harsh rubbing (important for prepping skin for foundation).
Continue routine: Follow with your next skincare step (eg: toner/essence, serum, moisturizer) or if prepping for makeup, apply your base products thereafter.
Pro tip for your shoot/lifestyle context: On shoot day or before product upload images, use this cleanser to ensure skin is clean, residue-free and well balanced so subsequent foundation looks flawless.
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