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This is a foundation from Bobbi Brown described as “long wear yet lightweight” with a “skincare-meets-makeup” approach: “long-wearing foundation that delivers 24-hour moisture and 24-hour wear for a natural matte finish that looks like skin, not makeup.”
Shade Ivory C-024 is listed as “Very light beige with pink undertones; for very light skin.”
Formula/finish highlights:
“Smart Skin-Balancing Technology” to control oil “without stripping skin”.
Hydrating elements (Tri-Moisture Complex with hyaluronic acid, glycerin, honey extract) plus oil-absorbing silicas.
Coverage & wear: Medium coverage with a natural matte finish — intended to feel weightless.
Natural matte but skin-like finish: The aim is to look like your skin (enhanced) rather than heavy makeup. This is helpful for high-quality brand visuals where you want the skin to appear flawless but natural.
Oil control + hydration: Good for shoot conditions or long wear — it manages shine yet still supports the skin surface with hydrating actives.
Broad shade range with undertone options: The C/N/W code system (C = cool, N = neutral, W = warm) helps you pick matching undertones. Ivory C-024 serves the “very light beige with pink undertones” slot.
Professional / brand-asset fit: The finish and technology make it suitable for high-resolution photos or premium brand modelling work — decent wear, refined finish, premium brand alignment.
Start with well-prepped skin: moisturizer, primer (if used), any skincare base.
Dispense a small amount (pea/almond size) of the foundation on the back of your hand or palette.
Using a foundation brush, sponge or fingers, apply starting from the centre of the face and blend outward for even coverage. According to brand: press/buff for medium coverage.
Build coverage where needed (cheeks, around nose) with a second light layer if required.
Set lightly (if desired) with setting powder in high shine areas (T-zone) especially for photography or asset work.
Mid-day/long wear: if shine appears, lightly blot and re-set; because this formula supports wear, you’ll find it holds better than lighter base formulas.
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