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This product is described by the brand as aí«í_äóÁí_í�moisturiser and primer in oneäóÁ—�, intended toí«í_hydrate, nourish and prepí«í_skin for makeup.í«í_
Key features:
Blend of Vitamins B, C & E to äóÁí_í�replenish and condition skin with essential nourishment.äóÁ—�í«í_
Moisturising complex: Shea butter, squalane and hyaluronic acid help instant hydrations and plumping.í«í_
Texture: Rich yet lightweight, able to act as a makeup base and primer.í«í_
Suitable for äóÁí_í�normal to oily skin typesäóÁ—� (per the Ulta listing) though richer than many primers.í«í_
Hybrid moisturiser + primer: Saves a step and ensures your skin is well-prepped for foundation/facial makeup.
Improves makeup application: According to consumer testing, the base äóÁí_í�improved the look of foundationäóÁ—� and äóÁí_í�layers well with makeupäóÁ—� which is very relevant if your workflow involves brand-asset creation and photography.í«í_
Hydration and plumping: With hyaluronic acid and squalane, the product helps smooth the skin surface, reduce the appearance of fine lines/texture, which is beneficial when your models are shot in high resolution.
Luxury feel & finish: Brand positioning is premium; for a luxury-beauty brand aesthetic this kind of product helps establish polish beneath makeup.
Shareable in multiple roles: Can be used as a base or standalone for very minimal makeup days äóÁí_íñ useful in lifestyle brand visuals.
Start after cleansing (and any serums/eye cream) with clean, slightly damp skin.
Apply a pea-to-almond amount of the Face Base and smooth it evenly across the face (excluding the eye area if desired). (Brand instructions)
Allow a minute or so for it to absorb and form the skin-like base / primer surface.
Proceed with your foundation/concealer/workflow: Because it acts as a primer, youäóÁ—Èll likely see smoother application and better adherence of products.
If you are doing brand-asset photography: after foundation, you may lightly set or finish as your usual practice äóÁí_íñ but this Face Base helps the surface.
At night (optional): You could use as a richer moisturiser if your skin needs, but the primary use is for prep for makeup.
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