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This foundation promises up to 16-hour wear, with a “natural, multidimensional matte finish” that feels comfortable and breathable.
According to the Indian site: “Our 16-hour, skin-true, undertone-correct formula is designed to look as good as it feels — delivering a natural matte, real-skin finish that’s comfortable, breathable and weightless.”
Key shade options (in the “Warm/Golden” class) include Golden (W-074 / 6) described as “Light brown with peachy yellow undertones; for medium to dark skin” and Golden Beige (W-048) described as “Light-medium beige with golden undertones; for light to medium skin.”
Long-wear durability in challenging conditions: The formula is sweat- and humidity-resistant, designed for all-day use even in warm/humid climates.
Natural, skin-true matte finish: Instead of heavy or “cakey” finish, it aims to look like real skin, which works well for luxury-beauty visuals where you want the model’s skin to appear flawless yet natural.
Undertone-calibrated shade range: The “Warm/Golden” shades make it easier to match Indian/Asian undertones (yellow, golden, olive) which is very relevant for your location.
Oil-control plus comfort: Because it’s “long-wear weightless”, it balances managing oil/shine while maintaining a breathable feel — a must in Indian humidity.
Versatile for high-end brand visuals: The combination of finish + brand prestige + performance aligns with your luxury aesthetic (the kind of product you’d place in premium banners, hero shots, etc.).
Prep the skin: Start with your skincare routine (cleanser → serum/moisturiser) to ensure skin is smooth and hydrated. For oily zones you might still use a light mattifying primer.
Apply the foundation:
Dispense a small amount (pea-to-almond sized) onto the back of your hand.
Using a foundation brush or a damp sponge, start at the centre of the face (nose/cheeks) and blend outward toward hairline and jawline. The brand suggests this method.
Finish & set:
If you have oily T-zone or want the look to last all day, apply a light translucent powder only on the key zones.
For your premium visuals, ensure lighting shows the texture of skin (not overly flat) and the finish remains natural matte.
Touch-up as needed: In warm/humid climates consider blotting rather than layering heavy product. Since this is long-wear, heavy reapplication shouldn’t be necessary.
Shade matching tip: Since you’re working in Indian context, check the “Warm/Golden” shades in natural daylight. For example, Golden (W-074) is described as light brown with peachy yellow undertones.
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