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This is a rich-yet-lightweight moisturizer from Bobbi Brown formulated to hydrate, condition and nourish the skin, especially for normal to dry or extra-dry skin types.ξ
Key marketing points include:
Its texture is non-greasy and designed to prepare the skin for makeup application.ξ
It features anŒæäóìEnriched Mineral Water Blendäó�, hyaluronic acid (sodium hyaluronate) and trehalose as key ingredients to help plump and hydrate the skin.
Target size is 50 ml for the flagship offering.ξ
Intensive hydration & nourishment: The formula claims to instantly hydrate and condition skin, helping to leave it feeling soft, refreshed and äóìdrunk upäó� with moisture.Œæ
Make-up friendly base: Because of its non-greasy texture and smoothing finish, itäó»s designed to create a good base for makeup applicationäóîimportant if youäó»re working in beauty brand asset creation.Œæ
Plumping and smoothing effect: With hyaluronic acid and trehalose, it aims to help skin appear more plumped and minimise the look of fine dry lines.
Suitable for normal to dry/extra-dry skin: While it may work for other skin types, the brand explicitly positions it for skin that needs hydration and nourishment.ξ
Cleanseξyour face thoroughly in the morning and/or night.
Apply the cream: Take a suitable amount (pea to moderate sized) and gently massage onto clean skin, either morning and/or night as required.ξ
Follow with makeup / sunscreen (morning): Because the cream is designed to work as a base for makeup, after it has absorbed you can proceed with primer, foundation etc.
Night routine: Use as the final hydrating step before any sleeping mask or night serum to seal in moisture.
Adjustment for skin type: If your skin is oily or combination, you may choose a lighter amount or use this cream in just dry areas, especially since the texture may be richer.
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