Bobbi Brown Hydrating Face Cream 50ml

This is a rich-yet-lightweight moisturizer from Bobbi Brown formulated to hydrate, condition and nourish the skin, especially for normal to dry or extra-dry skin types. 
Key marketing points include:

• Its texture is non-greasy and designed to prepare the skin for makeup application. 

• It features an “Enriched Mineral Water Blend”, hyaluronic acid (sodium hyaluronate) and trehalose as key ingredients to help plump and hydrate the skin.

• Target size is 50 ml for the flagship offering. 

Key Benefits

• Intensive hydration & nourishment: The formula claims to instantly hydrate and condition skin, helping to leave it feeling soft, refreshed and “drunk up” with moisture. 

• Make-up friendly base: Because of its non-greasy texture and smoothing finish, it’s designed to create a good base for makeup application—important if you’re working in beauty brand asset creation. 

• Plumping and smoothing effect: With hyaluronic acid and trehalose, it aims to help skin appear more plumped and minimise the look of fine dry lines.

• Suitable for normal to dry/extra-dry skin: While it may work for other skin types, the brand explicitly positions it for skin that needs hydration and nourishment. 

How to Use

1. Cleanse your face thoroughly in the morning and/or night.

2. Apply the cream: Take a suitable amount (pea to moderate sized) and gently massage onto clean skin, either morning and/or night as required. 

3. Follow with makeup / sunscreen (morning): Because the cream is designed to work as a base for makeup, after it has absorbed you can proceed with primer, foundation etc.

4. Night routine: Use as the final hydrating step before any sleeping mask or night serum to seal in moisture.

5. Adjustment for skin type: If your skin is oily or combination, you may choose a lighter amount or use this cream in just dry areas, especially since the texture may be richer.