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This lipstick is part of the Crushed Lip Color collection by Bobbi Brown. The brand describes the formula as:
“The look of a lipstick meets the feel of a balm for our most wearable lip yet. Loaded with crushed pigments and lip-loving ingredients.”
Key product claims: hydrating, long‐wearing, satin-matte finish with balm-like comfort.
Wearable colour with comfort: Because the formula combines high-pigment with a balm-feel, you get a strong shade without the stiffness of some ultra-matte lipsticks.
Buildable finish: One swipe gives a softer “washed-lip” look; layering yields a richer colour payoff — good for both day looks and more bold brand visuals. (See “Swipe once… layer for more intense colour payoff.”)
Hydrating/conditioning feel: Enriched with lip-loving ingredients (vitamins E & C, beeswax) according to the product page.
Bright pink-coral pop: The Watermelon shade offers a vibrant, fresh coral‐pink which can give a lively accent to makeup, especially effective in brand visuals or lifestyle imagery.
Premium aesthetic: Since you’re working with luxury beauty brand visuals, this shade and formula give a refined finish aligned with premium branding.
Prep lips: Clean and moisturise lips; if you have any dryness, gently exfoliate so colour goes on smoothly.
Apply the lipstick: Use the bullet to apply starting in the centre of the lips and then extend towards the edges. For sharper edges (especially for brand visual shoots), you can use a lip brush.
One swipe vs layering:
For a lighter, everyday look: one swipe of the Watermelon shade gives a soft pink-coral tint.
For a stronger look / brand shoot look: apply a second or third layer to intensify the colour.
Blot or finish: If you prefer a softer “blotted lip” effect (which is trendy and wearable), you can blot lightly. If you want more intensity or longevity, leave as is.
Touch-up as needed: Because this is a premium finish, mid-day touch-up may help in high-impact visuals or long shoots.
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