Bobbi Brown Crushed Lip Color - Plum - 3.4gm

• This lipstick is from the Crushed Lip Color collection by Bobbi Brown, described on the official site as “The look of a lipstick meets the feel of a balm for our most wearable lip yet. Loaded with crushed pigments and lip-loving ingredients.” 

• The shade “Plum” is described as “a soft berry” on the Indian site. 

• Size: 3.4 g (0.12 oz) in the Indian market. 

• Key formula features: Rich in Vitamins E & C, beeswax; satin-matte finish with balmy comfort. 

Key Benefits

• Comfort + Wearability: Although it's full-colour, the “balm-feel” aspect means it tends to be more comfortable and less drying than typical high-pigment mattes—valuable for long days/brand shoots.

• Buildable Finish: One swipe gives a more “blotted-down” effect; layering allows richer, more intense payoff—good for either understated luxury or more dramatic looks.

• Versatile Shade (Soft Berry): The plum tone gives a slightly deeper, more sophisticated lip colour compared to standard pinks. This is aligned with your high-end aesthetic that favours strong but elegant shades.

• Premium Brand Alignment: With its quality, finish and brand pedigree, it fits well into your luxury beauty-brand and creative production workflow.

How to Use

1. Prep lips: Ensure lips are hydrated and smooth (especially important since berry tones can highlight texture).

2. Apply the colour: Use the lipstick bullet to apply from the centre outward. For more precision (especially if being photographed), you might use a lip brush.

3. One swipe vs layering:

   • For a soft, everyday luxury look: one light swipe gives a softer berry tint.

   • For editorial/brand asset or evening use: apply a second layer (or more) to deepen the shade to full richness.

4. Optional detail: If you want crisp edge (important for high-resolution visuals), you can define lips with a lip-liner before applying or clean up edges post-application.

5. Touch-ups / long wear: Because of its sophisticated finish, you may want to check mid-day (especially in shoot conditions) and reapply as needed for precision.