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This lipstick from the “Crushed Lip Color” line by Bobbi Brown is described as: “A lipstick with the feel of a balm … loaded with crushed pigments and lip-loving ingredients.”
The finish is satin-matte: comfortable, non-dry, and balances pigment and care. On the Indian site the shade “Cocoa” is listed as part of the brown family.
Ingredients highlighted include vitamins E & C, beeswax, and the formula claims to deliver wear and comfort.
Comfortable wear: Because it has a balm-like feel despite being lipstick, it glides on smoothly and is designed to keep lips feeling soft.
Good colour payoff with wearable brown tone: “Cocoa” gives a brown-toned lip colour which is trending and versatile—especially for Indian skin tones where brown nudes / warm neutrals are increasingly popular.
Buildable finish: One swipe gives a softer effect; layering gives richer colour. The “blotted-down or more intense” dynamic is built into the formula.
Satin-matte, modern finish: It strikes a balance between matte and comfortable—so lips don’t look overly flat or dry, which is ideal for brand visuals.
Premium brand & align with luxury aesthetic: As you work in premium beauty assets, this product fits a high-end positioning with strong brand recognition.
Prep lips: If lips are dry or flaky, gently exfoliate or apply a light balm ahead of time so the colour goes on smoothly.
Application:
Apply the bullet directly to lips, starting from the centre (upper lip’s cupid’s bow and lower lip centre) and blend outward.
For a softer look: One light swipe and maybe blot with tissue.
For more impact: Apply 2-3 swipes (layer) to deepen the colour, especially useful for evening or photo usage.
Finish & maintenance:
Because this has a satin finish, you may not need heavy setting. But if you’ll be eating/drinking or under strong light, you might blot and re-apply lightly to refresh.
Keep the cap on when not in use; store in a cool dry place (important in warm Indian climate).
Brand asset tip: For visuals—show both packaging + bullet + lip swatch. For your luxury-oriented branding, highlight the “balm feel meets pigment” story.
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