What it is: The look of a lipstick meets the feel of a balm for the most wearable lip yet. Loaded with crushed pigments and lip-loving ingredients, the Bobbi Brown's Crushed Lip Color is the ultimate swipe and go formula. Why it's different: Rich in vitamins E and C and beeswax, the balmy formula glides on comfortably with a satin matte finish that leaves lips hydrated and kissably soft. Plus, it won't feather or fade for crush-worthy color that lasts all day.