L'Oreal Paris Excellence Creme Hair Color is a Permanent Hair Colour. The only hair colour which comes with the �Complete Kit� which protects, strengthens and replenishes hair. Pro-keratin: Excellence Cr�me Revitalizes color. Hair feels Stronger. Ceramide: Enriched with Ceramide, a replica of hair's natural cement, leaves the hair looking Smoother and feeling Protected. Collagen: Known for its firming properties collagen-infused Excellence Cr�me leaves hair feeling replenished.